New from Tile of Spain, Florida Tile and Ann Sacks
May 28th, 2013

Tile Of Spain Launches Quick Ship Collection

Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER), announces the launch of the Tile of Spain Quick Ship Collection, a select group of tile products that are available for immediate purchase in the U.S. Available online at, the Quick Ship Collection is presented in a sleek, 68-page color online catalogue that highlights products from Spanish ceramic tile manufacturers that are in stock and available within 4 to 8 weeks. It serves as an inspiration piece and simplifies the purchasing experience for consumers, retailers and design professionals alike by putting customers in direct contact with tile distributors. “The new Tile of Spain Quick Ship Collection is a tremendous resource for sourcing the distinctive and limitless world of Spanish ceramic tile,” states Rocamador Rubio, Director, Tile of Spain. “It provides product and where to buy information for design professionals and consumers enabling them to make the perfect choice in selecting interior or exterior tile.” Each dynamically structured page in the Quick Ship Collection online catalog includes the tile series name, color image, detailed description of each pattern, available sizes and uses, and contact information to make purchasing easy. The program will be an ongoing platform for Tile of Spain, and will continue to expand as more innovative new Spanish ceramic products are added. To view the Quick Ship Collection, visit

Ann Sacks introductions at KBIS

ANN SACKS introduced five new collections to its vast product portfolio.  Scribe is a new mosaic program unlike any other at ANN SACKS, featuring carved-in-relief tiles that offer 20 patterns and 53 stones from which to choose – or can be custom designed to create a one-of-a-kind work of art. Versailles Mesh is a security glass transformed by employing 18th century mirror-making techniques for a tile that imparts an acquired, just found appeal, made modern with the graphic grid-like component of security glass. Yet another introduction, Lath is an organic-inspired porcelain tile by renowned architect and designer, Rodolfo Dordoni, resembling the impression made when poured cement is removed from a wood cast and softly worn over time. Tidewater is a large format porcelain tile also by Rodolfo Dordoni, featuring a delicate rippling effect that creates its distinctive, textural surface.  Finally, the Ann Sacks Collection Modern is a line of stoneware tiles, made in Portland, OR,  that incorporates crisp geometry and simple, fluid details.


Florida Tile introduces Aventis

Inspired by the gritty urban landscape, Aventis defines contemporary design. With a 6 color palette of strong Grey and Olive tones, these colors will bring a cool minimal look to your modern space. This Through Body Floor and Wall Tile is a concrete look that both looks the part and performs to the highest industrial standard of this ages old building material.  Created with the latest technology in technical porcelain production, the minimalist nature of the look enhances the complexity of its design. Each of the six colors is a unique blending of base color with a stain that adds contrast by using an application that allows the slightest shimmer of reflection. Monochromatic in their overall tone, the colors range from a Creamy Beige (Cotton) to a Dark Black (Eclipse). The smooth surface combined with the soft but tactile touch creates a harmonious texture that will engage any designer yet allow for easy routine cleaning. With the large scale commercial or contemporary residential installations in mind, sizes available are 12×24 and 24×24 all rectified. Trim is available in 3×12 bullnose and decorative mosaics come in an M12, in all colors. Aventis is composed of 40% post-industrial recycled content as well as Porcelain Tile and Greenguard certified and recommended for all residential and commercial floor wall and countertop installations.


More news from Coverings
May 9th, 2013

Florida Tile introduces Cliffside

Florida Tile has taken the look of early Americana and its own Made-In-The-USA initiative a few steps further with the release of Cliffside HDP High Definition Porcelain™ wall and floor tile, inspired by traditional Vermont slate.“As an American manufacturer, we love to promote anything American,” says Marketing Director Sean Cilona. “That is especially true in the design of our newest color body porcelain floor and wall tile line, Cliffside. This material has been used as a building material since the founding of this great country.” Florida Tile’s Cliffside takes those traditional benefits and delivers a product that is better. Porcelain. Cliffside can be used in both commercial and residential applications. According to Cilona, “Available in pressed, 12×12, 12×24 and 18×18 formats, Cliffside will outperform real slate in durability, ease of maintenance, price and color offering.  Cliffside is offered in the deep monochromatic blue and gray tones of Vermont slate, right down to the classic clefted slate surface.”

“We began with three colors that represent traditional slate… light gray, deep blue and dark gray/black, named by Florida tile as Light Grotto, Blue Oasis and Gorge Dark Gray, respectively. Then we introduced a fourth color that combines the look of slate with a traditional sandstone color called Beige Bluff,” Cilona says. “With Cliffside, design opportunities in this stone are endless, regardless of where you are in America.” Designed using Florida Tile’s HDP-High Definition Porcelain technology, the company combines it with a very sophisticated series of five different punches or textures per color, creating a surface that’s truly remarkable. “From strong cleft to slight texture, the variation of the physical punches combined with the graphic, visual representation of texture makes this a look that you can’t keep your hands off of,” Cilona notes.

Accompanying the field tile is an M12 mosaic, 6×12 cove base and corners as well as a 3×12 bullnose all offered in 4 colors. Decorative listellos are 2×12 and created in a warm and cool version. The surface has strong linear crosshatch of raised forms that are accented by a heavy gloss glaze application which draws a strong contrast to the matte base. Cliffside is made in the USA of 40% post-industrial recycled content. It is Greenguard and Porcelain Tile Certified, and meets the new DCOF Accutest requirements to be installed in wet areas. An all new tile category, HDP High Definition Porcelain™ is a Florida Tile trademarked brand. HDP High Definition Porcelain™ is the most technically advanced glazing system available today delivering the most realistic image possible in stone or wood and also allowing for the creation low relief patterns, handmade effects, fabric looks and mosaics.

Reception at the Chiswick Moran Hotel. Image shot 2006. Exact date unknown.

ClearPath from FinPan

New from Fin Pan, the ClearPath  Curbless Shower Pan System uses TI-ProBoard® and the ClearPath ® Drain Plate. TI-ProBoard® is a composite structural underlayment that readily installs directly on floor joists, eliminating costly structural concerns modifying jo8ists to achieve level entry designs. TI-ProBoard® offers a Commercial Floor Rating and can be cut to size and installed with standard tools. The ClearPath® Drain Plate comes with integrated drain assembly and offers flexibility in positioning plumbing. The drain plate is pre-pitched and serves as a template for p-roper sloping of the thin bed. ClearPath® is available in three shower kits which include drain plate with integrated drain assembly, TI-ProBoard®, L-angle, fasteners, and CPE waterproofing membrane. When used in conjunction with Util-A-Crete® or ProTEC™ Cement Backer Board or ProPanel® Lightweight Waterproof Backer Board, FinPan offers a Lifetime Limited Warranty.

New from Crossville

Crossville has introduced Virtue, a new porcelain tile line that replicates the look and finish of marble. The collection captures the aesthetic qualities of the world’s purest marbles—Carrara, Calacatta and Statuario—blended in a single shade of subtly veined white interpreted in two authentic finishes:  unpolished and satin.  “Virtue makes it possible to enjoy the look of marble in places where the use of the real stone would not be feasible,” explains Lindsey Waldrep, Vice President of Marketing for Crossville, Inc. “Actual marble is tender and may stain, wear or chip in certain environments where Virtue’s porcelain body will perform beautifully. It’s an ideal option for designers looking for porcelain tile’s performance characteristics and marble’s classic, elegant appearance.” To create the authentic satin finish for the collection, Crossville’s product development team reworked existing technology. The result is a finish that effectively replicates the feel and luster of gently sculpted, timeworn marble—a subdued luminosity without high gloss. “This finish is reminiscent of the smooth texture of a marble statue,” Waldrep describes. “We took painstaking measures in the manufacturing process to ensure the luster was accurate…a unique feat for our industry.”Waldrep also reports that Virtue’s size offerings make the collection highly customizable. The line comes in modular field tile sizes of 3″x6″, 3″x6″ picket, 6″x6″, 6″x24″, 12″x12″, 12″x24″, 24″x24″ with mosaics available in 2″x2″ hex and 3″x3″. Trim options, including chair rail, crown molding, base molding, single bullnose, cove base, inside and outside corners, are also available to add finishing touches to installations. The range of sizes, interplayed with the two finishes, offers ultimate versatility and flexibility in creating custom patterns to enhance the dimension and texture of the line’s singular hue. Virtue is suited for interior floors, walls, countertops, and exterior walls in both residential and commercial applications (The satin tile is not recommended for wet areas where standing water may occur).  Manufactured in the U.S., Virtue contains a 4% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability. For more information on Virtue, visit

In other show news, Crossville announced that it will introduce Hydrotect as an optional treatment for most of its porcelain tile collections beginning in June 2013. Hydrotect is a coating applied to tile during a second firing process that occurs after the tile is traditionally glazed and fired. This treatment is comprised of a triple silver-copper-titanium dioxide mixture that makes the tile to which it is fired have antimicrobial effects* and be self-cleaning and air purifying. With its hydrophilic and photocatalytic properties, Hydrotect effectively kills odor causing bacteria*, significantly reduces dirt and oil accumulation and rids the air of odors and nitrous oxide. Because Hydrotect is fired on to the tile separately from the glaze, it will not wash or wear off over time. It is not visible and, thus, does not alter the appearance of the tile. Hydrotect nanotechnology was developed by the TOTO Corporation to improve the healthful properties of man-made surfaces by replicating the way by which plants harness light for photosynthesis to improve the healthful properties of man-made surfaces. Crossville has entered a partnership with TOTO to attain this technology for its tile lines. Beginning in June 2013, customers may specify Hydrotect for their tile orders at an additional cost. More information will be available on Crossville’s website in June.

NAC Products Celebrates 30 Years
May 1st, 2013


Congratulations NAC Products on 30 years of industry service! (Photo above, Tom Duve of NAC Products, cuts cake and serves champagne at Coverings)

Awards at Coverings
April 30th, 2013

The Ceramic Tile Distributors Association presented its first Supplier of the Year Award to Florida Tile. The winner is selected by CTDA members who ranked candidates in ten criteria categories.


In another presentation, the Clear family,owners of Fin Pan, accepted the Giving Green Award from Tile Partners for Humanity for their commitment to the organization. FinPan has donated more than 100 truckloads of backer board and related materials oner the last two years.

Something New Around Every Corner
April 29th, 2013

“How exciting to see the hustle and bustle on today’s Coverings Show. From tile and stone to all types of allied products, both attendees and exhibitors are busy! Don’t miss the amazing exhibitors in every booth…if you can help it! There’s something new around every corner!” – Susan Sommers, Sales Associate with TileDealer

“Lots of excitement on the show floor today: wood looks even better, texture and color (how about gray or blue?) are key and residential is back! Plus education and awards to come!” – Janet Arden, Editor with TileDealer

Tile of Spain: Coverings 2013
April 22nd, 2013

This year marks 26 years of Spanish influence at Coverings. Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER), will once again bring one of the largest foreign delegations to the show – 43 ceramic and stone manufacturers.

Visitors to the Spanish Pavilion (#3309) will witness first-hand some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer. Guests will experience cutting-edge technology, sustainable design and diverse architectural solutions from leading Spain tile manufacturers.

The Tile of Spain booth, located in the center of the pavilion, holds a variety of literature, including directories to the must-see Spanish tile exhibitors at Coverings, and the latest issue of Ceraspaña, Tile of Spain’s quarterly magazine.  Audio-visual presentations will run throughout the show, including Tile of Spain’s award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements featuring beautiful design and products with unsurpassed quality, durability and versatility.

The schedule of presentations in the Spanish Pavilion includes:

“The Complimentary Paradigm”

Tuesday 4/30:           12:15 pm – 12:45 pm

Thursday, 5/2:           12:15 pm – 12:45 pm

Influences are everywhere for the spaces we create today- fashion, upholstery, wallpaper, furniture, media and even electronics all must relate to each other in our spaces and uniquely embody the current style of the client. With so many indicators to track how do we hone in on the style and colors that define the coming year for tile? Join us as we explore the long-view take on trends from the perspective of a lifetime service material. Presented by Ryan Fasan.


“Connect the Dots”

Monday 4/29:            12:15 pm -12:45 pm

Monday 4/29:            1:15 pm – 1:45 pm

Wednesday 5/1:       12:15 pm – 12:45 pm

Wednesday 5/1:       1:15 pm – 1:45 pm

The tile industry has never been better positioned to be the material of choice for the 21st century. Join us as we discover the bucket-list of today’s client’s demands and the powerful tools provided by Tile of Spain manufacturers to uniquely satisfy them. Connectivity allows for easy synergy between branding efforts across the industry, from associations to manufacturers to distributors and retailers, a cohesive message can be developed and organically support growth of recognition for all. Connect all the dots to give your clients everything desired before they even know they want it and reap the rewards. Presented by Ryan Fasan.


April 20th, 2013

LATICRETE has expanded their radiant heating offering by introducing LATICRETE® Floor HEAT Wire. “Our new wire product is not attached to a grid mesh mat,” stated Jay DeLuca, LATICRETE Product Manager. “As a result, it offers contractors a great deal of flexibility. Offered on a spool, installers can easily and quickly place it perfectly in tight areas around cabinetry, islands, and bathroom fixtures such as raised lavatory pedestals, bathtub ‘feet’ and other spots where a mat system would be more difficult to position.” DeLuca added, “LATICRETE Floor Heat is the only radiant floor heating system that is part of a comprehensive, lifetime warranty system for tile and stone applications. When using LATICRETE Floor HEAT Wire, contractors can rely on a single source to provide the total solution for their next floor warming project. The LATICRETE Lifetime Warranty covers not only the floor warming system and its components, it also covers the thin-set mortar, grout and surface preparation products.”

TCNA welcomes Lundgren
April 19th, 2013

The Tile Council of North America (TCNA) is pleased to announce that Joe Lundgren, of Joseph Lundgren Consulting (JLC), has joined the TCNA team to advance TCNA’s laboratory services. Mr. Lundgren’s extensive experience in the tile industry makes him uniquely well-suited to connect his customers with TCNA lab services that can help build their businesses. Marketplace requirements, conformance to standards, and product research are all areas where the customer benefits from the synergy between JLC and TCNA lab services. Mr. Lundgren began his career in tile in 1984 with American Olean and went on to management at Dal-Tile, becoming Vice President of Marketing.  While with Dal-Tile, he represented the company on TCNA’s Board of Directors and played a key part in TCNA initiatives aimed at growing the tile industry and the organization.  “We are excited to have Joe working directly with our laboratory,” says TCNA Executive Director Eric Astrachan. Mr. Lundgren will work closely with Claudio Bizzaglia, TCNA’s Director of Laboratory Services. “I always valued the work the TCNA did for the ceramic and stone industry while I was on their Board of Directors,” says Mr. Lundgren. “I look forward to promoting their testing services, including the new glass tile standard [ANSI A137.2] to ensure our industry continues to grow with the same quality TCNA has driven since 1945.”

Introducing River Valley
April 18th, 2013

Inspired by the enchanting isle of Sardinia, Mediterranea is pleased to introduce the River Valley series – an innovative combination of elements from the old world and the new. Found along Sardinia’s jagged seashore cliffs and lush Mediterranean valleys are extremely unique natural stones found only in this special corner of the world.  Mediterranea has utilized its Dynamic HD Imaging™ inkjet technology to combine these distinct stones with modern cement graphics to create a never-before-seen combination of cement and stone. River Valley is offered in four rich color selections:  Amber, Bronze, Copper and Sand.  And with sizes in 12×24, 18×18 and 13×13, River Valley is manufactured in the most popular formats to suit any residential or commercial installation.  2×2 mosaic and bullnose trim pieces are the perfect complement to any project.



News from Cevisama
March 28th, 2013

5 Key Design Trends Behind 10% Growth in Exports

News from CEVISAMA, the International Ceramic Tile Fair held February 5-8 at the Feria Valencia center in Spain is good for both designers and the bottom line. Despite current economic conditions, the Spanish tile industry is vibrant and sales are on the rise for a second year. Spain has grown its tile exports, further solidifying their leadership position at the forefront of technology and design. As a result, CEVISAMA’s nearly 700 exhibitors attract more international visitors than any other trade fair in Spain.

Topline Figures from Spain’s Ceramic Tile Industry in 2012

Spain’s ceramic tile sector exports grew by 10%. Spain is the second largest exporter of ceramic tiles in Europe, and the third in the world. It is estimated that total sales by the Spanish ceramic tile industry will have hit $3.4 million by the end of 2012, equating to a 2% increase versus the previous year.

Tile of Spain launched a strategic marketing initiative under the bold statement: “Distinctively Unique.” The approach embodies the idea of the singularity of Spanish ceramic tile products, associating them with values such as personalization, versatility, design and innovation. Choosing Spanish ceramic tiles means opting for distinction and quality, which combines tradition and modernity.

Key Trends/New Products Featured

CEVISAMA is all about design and the latest loks, and in 2013 there is no shortage of trends to follow. The following from Tile of Spain provides a brief overview of some of the key trends and new products featured at CEVISAMA:

1. Reclaimed Wood:  Spanish tile makers have once again pushed the envelope on wood looks evolving the trend into reclaimed wood territory. Tile provides nature’s weather worn appearance with the durability to keep it that way indefinitely. Bright colors and graffiti styles also have been integrated – transitioning the look from a warm Maine boat slip to something completely unique and trendsetting.


2. Precious Metals: Gold, silver and copper are weaving their way into tile design in a more sophisticated tone and with impressive technologies for mirrored effects and on-the-floor durability. Not only a “shout out” for the wealthy, precious metals are being used in luxury commercial settings and in master baths as an elegant focal point.


3. Vintage is the new Black: Vintage patterns express the ultimate in personalization. And here again, Spain pushes the boundary. Adding centuries of patina through the art of ink jet or modernizing a traditional look with today’s gray and black palettes.

Cevisama3_Tassel Gris-Th

4. Technology Advances: Unsurpassed in technology, Spain continues to impress from thin tile that can be used in large format countertops, building facades or even ceramic induction cook tops to custom tile murals and lifelike digital photography.


5. Mix and Match: Mix and match styles were prevalent around the show. Manufacturers mixing patterns and finishes to achieve unique personalized looks for each project or client. Popular were stone looks in tile with a rough-hewn finish as if it was fresh cut from a quarry matched with natural or semi polished finishes. Patterns that took their inspiration from fashion textiles were mixed together as were vintage tiles or photo tiles. No one room is the same “out of the box” as every order is original – customized by design.


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