NAC Products Unveils New Website
May 12th, 2014


Akron,OH–April24,2014–National Applied Construction(NAC)Products, Inc., the company that introduced the industry to ECB® and crack isolation membrane technology, has unveiled a brand new website at the same domain

This is the latest addition to the NAC Products brand identity progression that began last year with our 30th anniversary celebration and the release of the 2013 NAC calendar “Classic Vehicles from the Tile Industry.”


“The new website design has been in the works for several months and is the next step in the continued evolution of the NAC brand,”said Brian Petit,Vice-President of Operations. “Our goal is to be an educational resource, a place to go for answers, and we want to provide an exceptional experience for visitors from a functionality stand point and that includes a refreshed brand image.”

The new website will be on display in the NAC booth(#7101) at the Coverings Tradeshow in Las Vegas, NV beginning on Tuesday, April 29, 2014.

NAC offers a variety of floor protection systems for crack isolation (ECB®, ECB®75, ECB® Green), sound control (SAM®3, SAM®390, SuperSAM®125) and waterproofing (Strataflex sheet and SubSeal® liquid membranes, Extreme Deck Waterproofing System) over substrates like concrete, wood, tile and backer board among others. NAC also offers companion products such as primer, sealant, tape and ready-to-install kits. For more information about the NAC family of flooring solutions, call 800-633-4622 or visit

CTDA & Confindustria Announce “Good Phytosanitary Practices Program”
April 29th, 2014

More than two years ago, CTDA began dialogs with Confindustria, USDA and US Customs regarding challenges CTDA member distributors were having with imported products. Distributors were spending hundreds of thousands of dollars annually to have unwanted pests (animals and plants) removed from their imports after arrival in the US. Additionally, shipments were being significantly delayed by US Customs for inspection and removal. In some cases, products were even shipped back to the manufacturers at the distributors expense.

Today, April 29th, Confindustria, the Italian Association of Ceramic Tile Manufacturers, announced the “Good Phytosanitary Practices Program” to significantly reduce or eliminate pests from containers and pallets of ceramic tile shipped to the United States.

“This program has been established after thorough research, discussion and negotiation among the Ceramic Tile Distributors Association (CTDA), Confindustria and representative from USDA and US Customs’, said Steve Cerami, chairman of CTDA’s Customs Task Force. “The proper implementation of the guidelines described in this program will eliminate the problems US importers have faced with pests being found on products shipped from Italy. In fact, we invite manufacturers in other countries to consider using these guidelines to avoid similar problems with their exported products”

CTDA & Confindustria announce "Good Phytosanitary Practices Program" during Coverings Press Release April 29, 2014.

CTDA & Confindustria announce “Good Phytosanitary Practices Program” during Coverings Press Release April 29, 2014

Florida Tile Offers “Sneak Peek” Of New Products To Debut At April COVERINGS Show In Las Vegas
April 17th, 2014

Florida Tile will continue expanding its line of tile, much of it in the popular HDP – High Definition Porcelain™, and also premiere its initial entries in to the thin tile market during the industry’s largest tile and stone show and conference, Coverings commencing April 29.

Florida Tile Marketing Director Sean Cilona has offered a preview of products to be introduced at Coverings. He says that no photos are available at this time but will be provided during the show as part of the media and marketing kits.

Introductions are as follows:

Marquis: Five colors of classic marble in Florida Tile’s proprietary and trademarked brand HDP – High Definition Porcelain™. Marquis is a classic marble look with stylized touches for a unique look in the best selling natural stone. It will be offered in 12- and 18-inch glazed porcelain squares with a natural finish for floors and in 9×18 glossy ceramic for walls. Cilona says Marquis will include a full line of trim. “This is a “big package” style aimed at the mid- to high-end of the line.”

Maltese: Is the look of soft limestone in a combination of warm tones using minimalist designs with directional and open graphics. Available in three colors, Maltese will be offered in 12 x 12, 18 x 18 and 12 x 24 -inch formats for the floor, all in a natural finish, and 10×13 ceramic for the walls. Both floor and wall tile feature a natural finish. Maltese is complemented by select trim and chair rails plus listellos.

Retroclassique: As the name suggests, this is a rustic, classic tile with a hand-molded look. High shade variation creating using a strong fume application gives each tile a truly unique look. It is a very thick tile available as a 3×6 inch ceramic wall tile in six colors. The line will be supported with a substantial supplement of traditional hand-made decorative and accessories.

Thin Tile: “Of special note,“ says Cilona,“ Florida Tile will preview its new thin tile program. The umbrella name will be called Thinner by Florida Tile. We will feature a broad mix of thin tile products in three lines in as many as five sizes. Thicknesses range from 3.5 to 5.5 millimeters.” he says.



Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. 


February 13th, 2014

Florim USA has introduced its Pietra Romana Collection to North America. Beautiful porcelain tile for both residential and commercial applications, with the “look” of natural travertine found in yesterday’s, today’s and tomorrow’s Rome.

modern kitchen condo apartmentOffered in four stunning colors,  Avorio, Dark Grey, Noce and Silver, Pietra Romana may be selected in the following large format modular sizes: 18 x 36, 6 x 36, 12 x 24, 18 x 18 and 3 x12. The collection also includes bullnose pieces as well as 2 x 2 mosaics mounted on a 12 x 12 sheet.

The 6 x 36 tile is a highly contemporary size offering not just a classic look; but, because each unit is not overly long, only one person is needed to install it. Generally speaking, longer porcelain tile units require two contractors and thus, end up costing customers considerably more. And, each glazed porcelain Pietra Romana tile is produced using High Definition Graphic (HDG) Technology, a state-of-the art inkjet process creating a stone-look that is so realistic… it might just cause a geologist to reach for his magnifying glass! According to Stefano Rabaioli, Florim USA’s VP Sales and Marketing, “Pietra Romana had a great response at the shows. The U.S. market loves travertine. Whereas initially, this product appears to be mainly residential, its 18 x 36 size has raised much interest in customers focused on the commercial marketplace, as well. The large rectangular format is an ideal size for lobbies, retail stores and even for wall applications. The color palette enhances classic earth-tones typically used in residential design, as a result this tile is an ideal choice for those wanting to invest in a house and increase its value by selecting one of the longest-lasting, most durable, flooring options in the entire industry!”

In other news, Florim USA’s new Pier Collection is unique in many ways. In particular, it is offered in just one size: 6″ x 36.”  This size was chosen not only because it evoked the look of weathered hardwood planks seen in older docks and jetties. Because each unit is not extremely long, only one person is needed to install it. Generally speaking, longer porcelain wood-look planks require two contractors and end up costing customers considerably more.

End-users who select Pier will have a beautiful and durable floor which enhances any environment. It may be selected in four beautiful and natural colors:  Cocoa, Balboa, Navy and Santa Monica. To complement the weathered wood look plank, Pier Series also offers an attractive deco tile, which may be used for adding sophisticated accent pieces to the overall floor design, enriching the ambiance even more. Additionally, the firm has developed a 6″ x 12″  cove-base, to add the final touch to any project. Each glazed porcelain Pier tile is produced using High Definition Graphic (HDG) Technology, a state-of-the art inkjet process creating a wood-look that is so realistic… it could fool Mother Nature!

The Pier Collection conveys a sense of real wood with superior durability, allowing it to be installed in both Florim_Pier_Navyresidential and commercial applications. According to Stefano Rabaioli V.P. of Sales and Marketing, “Wood looks are definitely the fashion of the moment. Florim USA wanted to showcase the superior visual capabilities achieved by using High Definition Technology through this new collection, which was inspired by the most well-known, instantly recognizable American piers. This new series reminds me of a rustic wood look with weathered characteristics created by age, sun, and the sweet salt of the ocean. Frankly, the product ended up better than we could have ever anticipated!  It has a look suited for both classic and modern environments. We’re already receiving specification requests for Pier to be used in restaurants, hotels and retail stores.”


MAPEI Product App Streams Latest Information
January 29th, 2014

Deerfield Beach, Florida – MAPEI has produced a free app for tablets and smart phones that is now available in the app stores for both Apple and Android applications. “This app will make it easier for flooring contractors and installers to access information about MAPEI products on the jobsite and in other mobile locations,” said Steven Day, Operational Marketing Manager for MAPEI Americas. “It can also be used by distributors in the warehouse when answering questions for customers. Plus, architects and designers can use the app when they want to quickly look up a MAPEI product for specification.”MAPEI-USA-APP_iPhone-1

With the MAPEI app, users can swiftly acquire product information they can explore and email to themselves or a colleague, including: Product listings by product line, Technical Data Sheets (TDSs), Safety Data Sheets (SDSs), and Ancillary data (guides, brochures, bulletins, etc.)

With the locator tool on the main page of the app, contractors can easily locate distributor and retailer locations carrying the products that interest them. The MAPEI grout color palettes are also a feature of this new app, giving tile installation contractors the opportunity to discuss grout colors with their customers by just tapping the screen.

Corporate information is important, too; this data is also available on the MAPEI app. If a contractor needs a question answered, technical and customer support are available via direct email from the app.

“What we offer customers with our MAPEI app is a quick, easy, convenient way to stay in touch with the most up-to-date information on all available products,” Day said. “The information on the app is connected to our core database; whenever an update is made, it immediately appears on the MAPEI app. This is just one more proof that ‘When you work with MAPEI, you work with the best!’”


January 13th, 2014

The new Crayola Recycled Mosaic Tile Collection includes a color palette that lends itself to creative swimming pool 20130311_Surfaces_485installations. The beautiful colors reflect those well-known, brilliant hues that characterize Crayola crayons, and formats are offered in traditional mosaic squares or in a unique “puzzle” glass tile combination. Many whimsical, fun color combinations are available including “Key Lime Pie” and “Puzzle,” both shown below.

Miami-based Surfaces, Inc., one of the nation’s premier producers and suppliers of glass tile in conjunction with Crayola, LLC, the Easton, Pa.- based brand known for its iconic art tools that inspire kids’ creative expression, which has 99% name recognition in U.S. consumer households, is the exclusive national licensee of the Crayola Glass Tile Collection.

“Crayola is a wonderful, well-respected American brand-name,” stated Albert Claramonte, President/Founder of Surfaces, Inc. “The entire American pool environment, both residential or commercial, should be one of beauty, relaxation and fun. What better way to achieve this than by insisting upon the most all-American name in color, offered in a glass mosaic tile which is today’s material of choice for cladding swimming pools?”


Color and Pattern Dominated the Aisles of Cersaie
November 4th, 2013

Every year, Cersaie provides a unique opportunity to experience new frontiers in ceramics for homes as well as commercial and public spaces. With an average of 20,000 visitors a day and nearly 1,000 exhibitors from 34 countries, this year’s show proved that Cersaie is a hotbed of inspiration not only in terms of interior ceramic surfacing but also possibilities in exterior cladding, quick laying and landscape architecture. Walking through the giant halls of the Bologna show, the most popular design trends revolved around four P’s: patchwork, patterns, planks and pavers.


Color and pattern dominated the aisles of Cersaie this year, which is evident in a few playful collections including U-Color by newcomer 41Zero42, Mix and Match by Gamma Due and Type-32 by Lea Ceramiche, which is part of the company’s new Slimtech 5Plus series of 5mm thick laminated stoneware.

Refin_Frame-Up_Emilia Flower

Moving beyond the confines of a backsplash, companies introduced a multitude of decorative patchwork collections that make a bold statement from floor to ceiling. Continuing their collaboration with the Milan-based graphic design firm, Studio FM, Refin introduced four designs for Frame-Up that places an inventive and graphic spin on historical patterns. ImolaCeramica reached back into its own archives to breathe new life into 100-year-old patterns and traditions with Cento per cento and Imola 1874. Though not solely designed for patchwork surfacing, Memorie by Appiani is the first majolica-inspired mosaic tile collection featuring 12 geometric designs on 12”x12” tile sheets that can be mixed and matched to create a more playful setting. Honeycomb adds another interesting layer to the patchwork trend, which can be seen in Gamma Due’s extruded porcelain Melograno tiles and Settecento’s Matière collection.

AtlasConcorde_LASTRA 20mm

The concept of 2cm thick porcelain pavers began to sprout during last year’s show but has now spread like wildfire throughout the entire industry. Twice as thick as most tiles, they have the same benefits as regular porcelain – frost-resistant, skid-resistant, easy to clean – but their incredibly high breakage loads (up to 2,000 pounds) create the perfect solution for gardens, terraces and high traffic outdoor areas. The tiles can also be dry laid onto grass, gravel, dirt and sand without grout or adhesives, making installation incredibly easy. Mirage was one of the first companies to introduce this new format and now offers EVO_2/e with 10 of its collections including Norr, featuring a distinctively random pattern of pebbles of varying size, color and shade. Lastra 20mm is available with five of Atlas Concorde’s collections inspired by wood, stone and cement while Caesar offers Aextra20 with seven of its collections ranging from saw cut wood to rough cut stone.OLYMPUS DIGITAL CAMERA

Shabby chic was another popular trend at Cersaie, which could be seen in tiles inspired by ancient stones, rustic wood and cement tiles with incredible color variation. A few standout tile collections include Pantheon by Century, Petra by Emilceramica, Barriques by Ricchetti, Old_Wood by Fioranese, Block by Marazzi and Memory by Cerim.

Great Looks & Installations Start Here!
October 23rd, 2013

Mediterranea Ocean Drive

There are few thoroughfares as distinctive as the glamorous strip that hugs the sandy coastline on the southern tip of Miami Beach.  Just as South Beach merges its Art Deco heritage with the sophistication of the Italian Riviera, Mediterranea’s new Ocean Drive series blends subtle, yet striking graphics to create one of our most perfectly balanced series to date. Mediterranea utilizes Dynamic HD Imaging design technology to flawlessly blend the modern look of cement with the delicate veining and coloration from exquisite stones.  The result is a modern look befitting even the most elegant beachfront palazzo.  The series is available in four trend-setting colors:  Beach (Beige), Palm (Walnut), Shell (Taupe/Grey) and Wave (Charcoal).  These tones are in perfect harmony with the finely tuned colors of a tropical beach, where the sun has collaborated with the sea for centuries to create a distinctive color palette only seen in a few places on earth. Ocean Drive is available in three sizes: 12” x 24”, 18”x18” and 13”x13” with matching bullnose trim and 2”x2” mosaics.  This series truly delivers the color and style that define the elite glamour of Miami Beach.  It’s a look you’ll find only from the tile design craftsmen at Mediterranea.

Modern Living Room


Lightweight match for large-format tile

In response to green-building construction trends, the expanding demand for products containing recycled content and large-format tile designs, MAPEI is introducing to the market MAPEI Ultralite Mortar Pro, a professional-grade, lightweight, single-component mortar that can be used for medium-bed and nonsag applications as well as for thin-set installations. “Its thixotropic properties make MAPEI Ultralite Mortar Pro an excellent choice for large-format tile installations on floors and walls,” said Brian Pistulka, MAPEI Business Manager for Tile and Stone Installation Systems. “The reduced weight of the mortar also lightens the load for installers when shifting bags around a jobsite.” This polymer-modified mortar is formulated with Easy Glide Technology™ for ease of application, a labor-saving plus for installers. MAPEI Ultralite Mortar Pro’s unique Ultralite Technology™ provides twice the coverage of a standard thin-set mortar per pound (0,45 kg), providing transportation savings, too. Plus, MAPEI Ultralite Mortar Pro can contribute to LEED points through its more-than-20% recycled content.



First Installers Pass ACT Certification 

Five of the largest organizations representing tile contractors, installers and manufacturers are pleased to announce that eight industry professionals are the first to successfully pass the ACT certification program.  Advanced Certifications for Tile Installers— ACT—addresses four technically-challenging installation areas of current importance:  Large Format Tile Installation and Substrate Preparation, Mudwork, Shower Pans and Membranes.  A specific certification demonstrates the installer’s skill and knowledge in each of these four segments. The eight professional installers not only passed all four certifications, they did so under the watchful eye of thousands of attendees at Coverings, the leading tile and stone show in the United States.  Because the program was in the developmental phase when the show was held in Atlanta in April, they just recently completed the on-line written test that comprises twenty-five percent of the certification score.

The eight installers with this special honor are: Brent Monroe,  Artcraft Granite Marble &Tile Company: Glendale, Arizona; Tyler Nequist, Welch Marble &Tile: Kent City, Michigan; Keith Tavshanjian, KT Marble & Tile: Oceanside, California; Dan Welch, Welch Marble &Tile: Kent City, Michigan; Gavin Collier,  Trostrud Mosaic & Tile Co.: Palos Heights, Illinois; Bill Dumas,  Bricklayers and Allied Craftworkers Trainer: Livermore, California; Eric Manzaroli, Artisan Tile, Inc.: Sterling Heights, Michigan; and Terrance Trame,  Trendell Consulting, LLC: Clayton, Michigan

Partners in the development initiative are:  Ceramic Tile Education Foundation (CTEF); Tile Contractors Association of America (TCAA), representing IUBAC signatory tile contractors; International Union of Bricklayers and Allied Craftworkers (IUBAC); International Masonry Institute (IMI), which provides professional and technical training for union masonry contractors, and National Tile Contractors Association, with membership open to all tile contracting companies.   Tile Council of North America (TCNA) manufacturer members companies are contributing to development of the modules and tests.

For more information on this developing program visit our new website at





TEC® and Crossville® Create Approved Installation System for Large Format Thin Panels
October 18th, 2013

Products from TEC® have been endorsed by Crossville for use with its Laminam® by Crossville® line of large thin porcelain panels. Crossville recently launched its line of large porcelain panels for wall and floor applications through an exclusive distributorship with Italian manufacturer Laminam S.p.A. The line features the first-ever large format slab with a thickness of as little as 3 millimeters. TEC® and Crossville have jointly developed Laminam® specific installation guidelines, as the revolutionary panels require different handling and installation techniques than traditional products.

Although large format thin panels have become increasingly popular, successful installation requires specific materials. TEC® offers a variety of setting materials for use with Laminam® by Crossville® – including surface preparation products, mortars, grouts and caulks. “Our goal is to educate contractors on the methods and products that will help them deliver high quality results,” says Tim Bolby, Executive Technical Services Director at Crossville. “Our recommendations, which include select TEC® products, specify the equipment, materials, handling, storage and installation methods to help contractors achieve success.”

As part of the collaboration, H.B. Fuller Construction Products, the manufacturer of TEC® brand products, offers an extended limited warranty* for TEC® bonding systems used with Laminam® by Crossville®.

“ We’re excited to collaborate with Crossville on their large format panel initiative,” says Grant Huffine, Senior Market Manager for H.B. Fuller Construction Products. “The installation system we’ve developed with Crossville® for these innovative products reflects our commitment to expanding design possibilities for both those who imagine spaces and those who build them.”

Introducing Cityline and Forward
October 18th, 2013

Flaviker-Pi.Sa was back at Cersaie in Bologna with creative, new introductions. Portland 325, a free interpretation of restored industrial plaster developed in cooperation with Cesena-based firm Studio Archdesign, and Dakota, a wood-effect tile imbued with charm and a pioneering spirit, are the projects that herald next season’s trends. Cityline and Forward, the new complete collections showcased at Cersaie 2013, go beyond the mere reproduction of natural materials and instead reinterpret each individual element through the filter of cutting-edge technology. By drawing inspiration from a range of different materials to create highly eclectic products, these collections offer architects enormous creative freedom. The Cityline collection brings unique and original qualities to any project. Based on observations of iron sheets, the project brings together different contemporary surfaces. The linear graphic appearance emulates a variety of elements such as brushstrokes, unique marble veins and the chemical markings left by corrosion. The collection also features mosaics and decorative inserts, creating a sophisticated yet essential moodboard that fully meets the needs of contemporary architecture. As the name suggests, progress and movement are the concepts underpinning the Forward collection. Inspired by quartzite and slate, the collection captures the essence of these materials, meticulously re-elaborating them to create a pleasing harmony of colours and visual combinations. The result is a diverse and distinctive collection ideal for use in a multitude of living spaces including modern residential, commercial and outdoor applications.


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