Coverings 2014 Offers Excellent Educational Opportunities
 
April 22nd, 2014

Coverings 2014 is just around the corner! Don’t miss out on all of the educational sessions that can benefit you and your company. Here are just a few of the educational opportunities available to you at Coverings:

 

Maintaining and Protecting Your Online Reputation
Tuesday, April 29 | 1:45 PM – 2:45 PM | Las Vegas Convention Center
Speaker:  Lisbeth Calandrino, Fabulous Floors Magazine
The reputation of your business is no longer solely in your hands. Internet sites such as Angie’s List, as well as social media sites like Twitter and Facebook, can make or break a business’ reputation. Despite this, many businesses rarely monitor their online comments or try to influence what customers say about them. They seem unaware of the power of online referrals or negative comments. Businesses need to know where customers are posting comments and how to influence the messages about their business. Join this session to gain an understanding about today’s customers and how they influence new business for your company.

 
Distributors: Who Needs You? Finding and Attracting Strategically Aligned Partners
Wednesday, April 30 | 9:15 AM – 10:15 AM | Las Vegas Convention Center
Speaker:  Jim Gould, Floor Covering Institute
Survival for today’s flooring distributor means rethinking their role in the supply chain, recognizing their strengths and weaknesses, identifying strategically aligned partners and executing a plan to improve business results with those partners. In today’s global market, partners are often international. Explore the changing needs within the supply chain and the evolving role of distributors today and learn the value of strategically aligned partners and how creating strategic partnerships can improve their business.

 

A Bigger Slice – Using Customer Engagement to Increase Sales
Wednesday, April 30 | 1:30 PM – 2:30 PM | Las Vegas Convention Center
Speaker:  Ryan Fasan, Professional Attention to Tile Installations
Ceramic tile provides so many key benefits to today’s consumer with its inherent benefits and emerging innovations – it’s time for sales and distribution sectors to exploit these opportunities through connectivity, education and community involvement. Explore simple tools, comparisons and language to make your brand remarkable and top of mind for local consumers every time ‘cladding,’ not just ’tile,’ is brought up in your market. Discover the opportunities for brand synergy with the manufacturing sectors with an easy to plan and implement social media plan and the power retailers and distributors hold to influence prevailing trends and buying decisions.

Don’t miss out on any of these sessions – register for Coverings 2014 today for free!

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