February 13th, 2014

Florim USA has introduced its Pietra Romana Collection to North America. Beautiful porcelain tile for both residential and commercial applications, with the “look” of natural travertine found in yesterday’s, today’s and tomorrow’s Rome.

modern kitchen condo apartmentOffered in four stunning colors,  Avorio, Dark Grey, Noce and Silver, Pietra Romana may be selected in the following large format modular sizes: 18 x 36, 6 x 36, 12 x 24, 18 x 18 and 3 x12. The collection also includes bullnose pieces as well as 2 x 2 mosaics mounted on a 12 x 12 sheet.

The 6 x 36 tile is a highly contemporary size offering not just a classic look; but, because each unit is not overly long, only one person is needed to install it. Generally speaking, longer porcelain tile units require two contractors and thus, end up costing customers considerably more. And, each glazed porcelain Pietra Romana tile is produced using High Definition Graphic (HDG) Technology, a state-of-the art inkjet process creating a stone-look that is so realistic… it might just cause a geologist to reach for his magnifying glass! According to Stefano Rabaioli, Florim USA’s VP Sales and Marketing, “Pietra Romana had a great response at the shows. The U.S. market loves travertine. Whereas initially, this product appears to be mainly residential, its 18 x 36 size has raised much interest in customers focused on the commercial marketplace, as well. The large rectangular format is an ideal size for lobbies, retail stores and even for wall applications. The color palette enhances classic earth-tones typically used in residential design, as a result this tile is an ideal choice for those wanting to invest in a house and increase its value by selecting one of the longest-lasting, most durable, flooring options in the entire industry!”

In other news, Florim USA’s new Pier Collection is unique in many ways. In particular, it is offered in just one size: 6″ x 36.”  This size was chosen not only because it evoked the look of weathered hardwood planks seen in older docks and jetties. Because each unit is not extremely long, only one person is needed to install it. Generally speaking, longer porcelain wood-look planks require two contractors and end up costing customers considerably more.

End-users who select Pier will have a beautiful and durable floor which enhances any environment. It may be selected in four beautiful and natural colors:  Cocoa, Balboa, Navy and Santa Monica. To complement the weathered wood look plank, Pier Series also offers an attractive deco tile, which may be used for adding sophisticated accent pieces to the overall floor design, enriching the ambiance even more. Additionally, the firm has developed a 6″ x 12″  cove-base, to add the final touch to any project. Each glazed porcelain Pier tile is produced using High Definition Graphic (HDG) Technology, a state-of-the art inkjet process creating a wood-look that is so realistic… it could fool Mother Nature!

The Pier Collection conveys a sense of real wood with superior durability, allowing it to be installed in both Florim_Pier_Navyresidential and commercial applications. According to Stefano Rabaioli V.P. of Sales and Marketing, “Wood looks are definitely the fashion of the moment. Florim USA wanted to showcase the superior visual capabilities achieved by using High Definition Technology through this new collection, which was inspired by the most well-known, instantly recognizable American piers. This new series reminds me of a rustic wood look with weathered characteristics created by age, sun, and the sweet salt of the ocean. Frankly, the product ended up better than we could have ever anticipated!  It has a look suited for both classic and modern environments. We’re already receiving specification requests for Pier to be used in restaurants, hotels and retail stores.”



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