What’s New Right Now? Kerabond™T, Tile of Spain gets ready for Cersaie, and LATICRETE wins an award
August 13th, 2013

MAPEI introduces Kerabond™ T

Recognizing the need in the marketplace for a mortar that would deliver successful large-format tile installations, MAPEI has developed Kerabond T, a premium-grade, nonsag, nonslump mortar for use in thin-set and medium-bed tile installations on interior/exterior residential and commercial floors and walls. When mixed with water, Kerabond T acts as a medium-bed mortar meeting the ANSI A118.1 standard and ISO 13007 Classification C1T. When mixed with Keralastic™, a second-generation “flexible” acrylic latex additive from MAPEI, the resulting system has exceptional bond strength, flexural strength, elongation characteristics and freeze/thaw durability, meeting the ANSI A118.15 standard and ISO 13007 Classification C2ES2P2. The high-performance bond makes Kerabond T / Keralastic the best medium-bed mortar system for the most difficult tiles, substrates and conditions. “The Kerabond T / Keralastic two-component mortar system provides superior bond strength, improved deflection characteristics and the ability to bond to porcelain tiles, plywood and other difficult-to-bond-to substrates,” said Brian Pistulka, Business Manager for the MAPEI Tile & Stone Installation Systems line. “Kerabond T is the perfect mortar for use with the new large-format tiles and thin-tile panels that the architectural and design community is currently specifying for their eco-sustainable qualities.”

Through research at its Centers for Excellence in Research and Development over the past two years, MAPEI has documented the successful process for installing large-format thin tile panels on walls and floors. This type of installation allows renovations over existing tile as well as other engineer-approved substrates, as it takes into account proper surface preparation, the use of suitable installation equipment, tile leveling systems and correctly formulated mortars such as the Kerabond T / Keralastic system. “MAPEI has manufactured Tile & Stone Installation Systems for more than 75 years,” Pistulka stated. “We’re here to do more than sell products; we work hard to serve our customers and anticipate their needs for success today and tomorrow.”




Growing representation from Spanish tile industry at CERSAIE 2013

From September 23rd to 27th, the Spanish ceramic industry gathers in Bologna, creating the

largest foreign participation in the international fair. A total of 94 Spanish ceramic companies and ancillary industries will participate in the thirty-first edition of the Cersaie held from September 23 to 27th in Bologna, Italy. Spanish participation in the Italian event exhibitors this year includes ceramic sectors (80 companies), bathroom equipment (6 companies), and ancillary industries and related ceramics (8 companies). Once again, the group of Spanish ceramic companies is the main foreign participation in CERSAIE with about 100 exhibitors, which strengthens the position of Spanish ceramics in international markets and reaffirms the effort to expand the brand Tile of Spain abroad. After the last year’s success, Tile of Spain will again create an app for tablets and smartphones (Apple and Android) with the catalog of Spanish exhibitors at the fair. Available in late August, the new app will include information from all participating companies (new products presented at the fair, images, fair location, contact details, etc.) And includes useful filters for searching for companies by name, sector, and pavilion. The application of “Tile of Spain – CERSAIE’13″ aims to be a useful tool to help attendees plan to visit the fair, providing comprehensive information and even offering the possibility of drawing up a list of bookmarks for organizing the visit. A new feature has been improved allowing the maps section navigate the different wards to locate businesses, hits and others.The application will be available for download from the App Store (iPhone and iPad) and Android Play Store. It will also be accessible from the microsite: http://www.spaintiles.info/cersaie


HYDRO BAN® Shower System Named 101 Best New Products

LATICRETE announced  that its HYDRO BAN® Shower System was awarded a certificate of achievement under the 101 Best New Products for 2013 by Professional Remodeler Magazine for market acceptance and overall perceived value. In early 2013, LATICRETE introduced four new SKUs to their HYDRO BAN Shower System product line, including pre-sloped linear shower pans, preformed benches, preformed shelves, and an oil rubbed bronze drain finish, providing a complete HYDRO BAN line of waterproofing products that allow for high quality rapid shower installations. Constructed of lightweight high-density polystyrene, each component is equipped with a code approved waterproof coating that is ready for tile. The HYDRO BAN Shower System also offers an exclusive comprehensive system warranty.The 101 Best New Products for 2013 will be showcased in the August 2013 issue of Professional Remodeler Magazine and also at www.HousingZone.com.



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