Industry News: Promotions, Products & Certifications
 
August 27th, 2013

Florida Tile Promotes Barbari & Facca To New Strategic Roles

Florida Tile has announced two significant changes to its sales and marketing organization due to recent growth in it independent and commercial divisions.  Massimo Barbari, previously Executive Vice President of Sales and Marketing for Florida Tile, has been promoted to Product Development of Foreign Panariagroup Brands.  In making the announcement, Florida Tile President Michael Franceschelli said, “In this important role for Panariagroup* (which owns Florida Tile), Massimo will employ skills successfully used redeveloping Florida Tile’s product portfolio to further support the Panariagroup strategy of international expansion. Massimo also will have the role of Executive Vice President of Marketing, Product Development and Home Centers for Florida Tile and will continue to report to me as Florida Tile’s CEO for these responsibilities.  The Director of Marketing and Director of Home Centers will report to him.” Tom Facca has been promoted to Executive Vice President of Independent and Commercial Sales. He joined the company in January 2012 as Senior Director Independent and Commercial Sales. “This action further supports the recent growth of Florida Tile in the areas of independent distribution and development of the commercial business,” said Franceschelli. “Tom will report directly to me as CEO. Reporting to him will be the Director of Independent Sales, Director of Commercial Sales and Business Development and Independent Canadian Sales.”

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Stonepeak is Green Squared Certified

StonePeak is proud to announce that every porcelain tile produced in our Crossville, TN manufacturing facility is Green Squared Certified! Green Squared, the Tile Council of North America’s third party sustainability certification initiative, is set to help revolutionize the North American tile industry as it is the first program of its kind written exclusively for tiles and tile installation materials.  The standard that Green Squared is based on is ANSI A138.1, which contains the social and environmental sustainability criteria for porcelain tile, among other tile and installation materials as well. The criteria to achieve Green Squared Certification include:

-      General Environmental Characteristics

-      Environmental Product Manufacturing

-      End of Product Life Management

-      Progressive Corporate Governance

-      Innovation

StonePeak is proud to have not only exceeded the amount of points needed to certify for Green Squared; however, we are still improving our efforts in pursuit of more.  Green Squared is the new benchmark for defining and acknowledging tile products which are truly sustainable, and teamed up with our new Green Step System, you can rest assured that there are no ‘greener’ tiles than StonePeak.

 

Crayola Glass Tile

The new Crayola Collection of glass mosaic tiles was recently unveiled at Crayola’s Easton, Pennsylvania, headquarters in a whimsical mural depicting an inviting cartoon figure of a Crayola crayon. In bringing this beautiful, awe-inspiring tile range to North America, Miami-based Surfaces, Inc., one of the nation’s premier producers and suppliers of glass tile, is partnering with Crayola, LLC, well-known for its iconic art tools that inspire kids’ creative expression, which has 99% name recognition in U.S. consumer households. Personnel from Savona Tile, Surfaces’ distributor based in Central New Jersey, were there to support this effort. “We’re excited about this new partnership,” stated Mark Nielsen, General Manager of Savona Tiles. “We’re located very close to the national headquarters of Crayola, and know quite a bit about the company… and, have a great deal of respect for what they do. The American homeowner is immediately drawn to the Crayola name. We have great expectations relative to this new product being marketed by our company!”

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“Crayola is a wonderful, well-respected American brand-name,” stated Albert Claramonte, President and Founder of Surfaces, Inc. “It’s a name associated with beautiful colors, creativity… and of course, with children. When one associates the word ‘kids’ with ‘creative colors,’ it’s a safe bet that the word ‘Crayola’ will pop up as well. And, we’re taking this very “green” collection to a new level by also offering it to the commercial marketplace, which clearly has an interest in beautiful, long-lasting and easy-to-maintain glass tile.” The Crayola Glass Tile Collection colors reflect the brilliant hues that characterize Crayola crayons, and include Fire Engine Red, Taxi Cab Yellow, Green Monster, North Pole White and more. All of these series are stocked in the US ready for timely distribution. The Crayola Glass Tile Collection colors reflect the brilliant hues that characterize Crayola crayons, and include Fire Engine Red, Taxi Cab Yellow, Green Monster, North Pole White and more. All of these series are stocked in the US ready for timely distribution.

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