Product Innovations
 
February 18th, 2013

Florim’s new Urban Wood

Urban Wood is a beautiful new porcelain tile ideal for any application, especially for creative projects where the “look of wood” is typically not specified, in particular, for hospitality suites’ kitchens and bathrooms. Additionally, it offers exquisite natural visuals when installed on patios and other outdoor areas.  End-users will enjoy the look of real wood while  benefiting from the ease of maintenance inherent only to porcelain tile material. Urban Wood is characterized by its through-color porcelain body combined with an incredibly realistic wood-look surface, created by cutting-edge High Definition Graphic (HDG) Technology.  A soft to the touch, contemporary, rectified tile, Urban Wood enables the installer to use smaller grout joints which not only give the new tiled area a more monolithic appearance… the smaller the grout joint, the lesser the time and expense for future cleaning. Available in six wood-look colors (Ash, Honey, Oak, Walnut, Wenge and White Birch), three rectified tile are available: 4”x24,” 6”x24” (in either the Natural or Grip finish) and 6”x36,” which is a new size format offered by Florim USA. For safety purposes in outdoor applications, it is recommended that Urban Wood tiles with the non-slip, high coefficient of friction “Grip Finish,” are specified. Stefano Rabaioli, Vice President of Sales & Marketing, Florim USA stated,  “We believe Urban Wood is the ideal choice for commercial applications where the look of natural wood has been selected, but the durability and ease of maintenance offered by porcelain tile material is a necessity. Our Tennessee manufacturing facility, which is one of the most comprehensive in all of America, has the capacity to produce large amounts of this product range. We also have the warehousing capability to store material we manufacture, which makes products such as Urban Wood ideal for architectural specifications that include future roll-outs and other commercial expansions dependent upon using the same material installed in project number one.” Made in the USA, Urban Wood has a Dynamic Coefficient of Friction (DCOF) rating of > 0.42 and a >0.50 DCOF for its Grip Finish materials, making it an ideal choice for nearly any application (residential/commercial and indoor/outdoor). Additionally, all Urban Wood materials contain 10% recycled content. Projects designed with Urban Wood being specified are eligible for LEED points.

Inno_urban wood series wenge

www.florim.com

Additions to LATICRETE® SPECTRALOCK® Dazzle

LATICRETE has added eight bright and exhilarating additive colors to its LATICRETE® SPECTRALOCK® Dazzle line. “Blue Hawaii,” “Tangerine Orange,” “Limeade,” “Pretty in Pink,” “Lemonade,” “Ruby Slippers,” “Candied Apple” and “Purple Haze” will continue to add unique design enhancements to LATICRETE SPECTRALOCK PRO Premium Grout and LATICRETE SPECTRALOCK PRO Grout applications.

“These new colors bring contemporary, high-end design image ‘looks’, especially to glass tile installations,” stated Ryan Blair, LATICRETE Channel Manager. “Dazzle was a big hit when it was introduced ten years ago. Now, with these bold and cheerful new colors, it adds even more to one’s creative arsenal. Designers’ imaginations can run wild with the limitless artistic potential Dazzle now offers.” Appropriate for both walls and floors, Dazzle can enhance plain tile and stone installations with a metallic look. It adds visual “kick” by accentuating metallic tiles, glass tiles, mosaics and natural stone with its various color combinations. Dazzle brings sparkle to pools and spas, and its Glow-In-The-Dark design brings a safety component to bathrooms, hallways and entryways.

Inno-Laticrete-dazzle

www.laticrete.com

LATICRETE Expands the HYDRO BAN Shower System Line

January 21, 2013. LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today the expansion of its LATICRETE HYDRO BAN line of products, including a pre-sloped linear shower pan, preformed benches and shelves, and new drain finishes. Launching to the market at the Surfaces trade show January 29th – 31st at the Mandalay Bay Convention Center in Las Vegas, the HYDRO BAN Shower System provides the installer a high quality rapid shower installation with unique design possibilities.

According to LATICRETE Product Manager, Jay Conrod, “At Surfaces, we’ll be debuting four new SKUs of our pre-sloped linear shower pans as well as new sizes of pre-formed benches and shelves. All of these products are constructed of lightweight high-density polystyrene and are 100% waterproof. Once set in place, they function as substrates onto which tile can immediately be adhered.”

Conrod went on to state that new drain finishes will be unveiled as well. “These include brushed, polished, oil-rubbed bronze and tile-in-grate versions. A 42-inch linear drain will be added to the sizes offered,” he said.

All these new “Made-in-America” products pass ANSI 818.10 standards and offer the LATICRETE Lifetime Warranty/Single Source Responsibility which ensures total confidence for re-sellers, installers and end-users.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SPECTRALOCK®, HYDRO BAN® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com

Leave a Reply

You must be logged in to post a comment.

CTDA - CCTS
CTDA - Online Education
CTDA - Membership