Report: Ceramic tile leading recovery in U.S. floor coverings sales.
January 28th, 2013

According to the latest Catalina Report on Ceramic Tile released by Catalina Research and Ceramic Tile and Stone Consultants (CTaSC), ceramic tile has led the recovery in U.S. floor coverings sales.  During 2013, dollar and square feet sales are estimated to increase by 7.0% to 7.5% rising to $2.5 billion and 2.4 billion square feet.

Catalina estimates that ceramic tile will increase its share of overall floor coverings sales in square feet and dollars and its share of hard surface flooring.  The builder market is estimated to lead growth during 2013 due to a projected 29.0% increase in housing starts.  Growth in the residential replacement market could also accelerate as existing home sales increase by double digit rates.  Consumers are expected to push average selling prices upwards as demand shifts to higher priced products as the economy rebounds, home prices increase, and household finances improve.  Consumers are also responding positively to the introduction of larger-sized porcelain tile with stone and wood looks, as manufacturers increase their reliance on digital printing and other technologies.  In addition, the use of traditional ceramic tile is being enhanced with glass and glass-hybrid tiles to create custom designs.

The new 196-page Product Industry Report dated December 2012 provides up-to-date information on North American and world markets, and ceramic tile’s position in the U.S. floor coverings, hard surface flooring, and combined ceramic/stone/glass tile markets.

In addition, the report takes an in-depth look at the current state of U.S. construction activity and analyzes the market potential for ceramic tile. The timely data allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment.  Each section delivers meaningful data that will allow ceramic tile industry executives to intelligently take advantage of opportunities and to avoid potential threats so they can grow their businesses and plan for 2013 and beyond.  Catalina Reports have been relied upon by the ceramic tile, stone, and floor covering industries to provide up-to-date and valuable industry information for many years.

Catalina Research added new features to the latest edition including a breakdown of porcelain and ceramic tiles, floor and wall tiles, and an analysis of the glass tile market. In addition, Catalina provides data on retail ceramic tile sales by channel and customer type, and calculated retail market shares for the leading retailers and manufacturer sales networks.

This in-depth report covers pertinent data and information by providing ceramic tile sales for residential and non-residential markets and for new construction and remodeling markets.  End-use market trends are correlated with U.S. housing demand, homeowner hard surface replacement projects and spending, characteristics of new homes, non-residential construction spending, mortgage interest rates, and other economic indicators to uncover the factors driving demand and provide insights into the direction of domestic demand in 2013 and beyond. For companies who do not need the full Ceramic Tile report covering North America and World markets, Catalina Research also provides custom local reports that analyze local market conditions at the state, city and county level at a lower cost.

Visit to obtain copies of the report brochure, abstract and table of contents.  Pricing and order forms are available at

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