Total Solutions Plus 2011: Blazing New Trails
September 1st, 2011

Whether you are looking for new products, business solutions, or the latest in tools and trends, Total Solutions Plus offers you a valuable opportunity to leverage the best resources in the ceramic tile industry. Total Solutions Plus is the only event that brings together the ceramic tile industry’s manufacturers, distributors and contractors. Jointly sponsored by the Ceramic Tile Distributors Association (CTDA), the National Tile Contractors Association (NTCA), and the Tile Council of North America (TCNA), it offers both the annual meetings and breakout sessions of each of those professional associations and unparalleled joint networking and programming for all three groups. No other event draws on the same resources.

 “If you derive your income from the ceramic tile industry, you cannot afford to miss Total Solutions Plus! This is the opportunity to sit down with your suppliers, customers and competitors alike to address the challenges and risks we face as an industry. Through this process we are empowered to develop collective solutions that benefit all segments and create solutions that protect our ability to be successful. If you are a vendor to the ceramic tile industry, you simply cannot get the same bang for your buck anywhere else. Total Solutions Plus is the most cost effective opportunity in our industry to work face to face with industry leaders and key decision makers. You simply cannot afford to miss it!” — Frank Donahue

Total Solutions Plus offers a wideranging seminar program on topics as diverse as green building and large format tile installations, grout technology and website design. The Table Top Showcase offers a new, intimate venue for product introductions and demonstrations. Distributor and installer forums provide ample opportunity for attendees to tackle the nuts and bolts of running their businesses. A variety of networking events including meals and receptions, sporting events and outings, allow attendees to interact informally and multiply their industry contacts.

“Last year’s Total Solutions Plus exceeded expectations. For the first time in over a decade, industry leaders from distribution, contracting, retail, and even design and architecture gathered in one location for four days of education and networking. The new format will come as a welcome update for those who have not attended a management conference recently. And for those that have, the opportunities available from the combined format make the event well worth the time and expense.” — Ryan Calkins

Exceptional Programming
Futurist, Economist, Researcher and Scientist
Jay Lehr is an author, speaker, and futurist. He is currently the Science Director of the Heartland Institute, a libertarian think tank supported by contributions by individuals, foundations, and corporations. No corporation contributes more than 5% of its annual income. He is also Senior Scientist with Environmental Education Enterprises, Inc. in Ostrander Ohio. In 2008 Dr. Jay Lehr was named Chief Hydro-geologist for Earth Water Global (EWG) corporation, one of the largest providers of water supply projects throughout the world. EWG makes available for delivery previously overlooked, large scale sustainable ground water resources at EWG’s financial risk under a long term services contract with government clients globally. During the past several years, Dr. Lehr has served as a guest lecturer in the Departments of Economics at the University of Illinois, Purdue University, Southwest Missouri State University and Ball State University of Indiana.

Business Solutions
The U.S. Economy and Changes in Ceramic Tile Distribution
Donato Grosser, president of D. Grosser and Associates of New York, is a familiar expert within the ceramic tile industry. An active observer and commentator on the U.S. ceramic tile market since 1980, he is a consultant for the Italian Association of Ceramics, has advised many ceramic tile manufacturers, and authored numerous articles in trade publications. In 1989 he was awarded the Cesery Memorial Award by TCAA for his “Outstanding Service to the Industry”. Mr. Grosser was among a small group of individuals whose planning led to the organization of the forerunner of Coverings. He is Board member of the Ceramic Tile Education Foundation. Grosser will be addressing the impact of the current economy on the ceramic tile industry as well as the changes in the distribution model.

It’s Not Up-Selling, It’s Selling Right
David Parker is a founding partner of ABG, Inc., an Indianapolis-based global training and businessconsulting fi rm (a division of Adayana, Inc.) Energy, enthusiasm, and passion are all words used to describe David’s approach to facilitation, consulting, and presentations. He has an uncanny ability to connect with audiences, using humor and realworld examples to drive key points home. His focus is on performance and strategy development, and he builds on his own experiences as a business owner, as well as helping literally hundreds of companies develop and implement their specifi c strategies. David is a graduate of Purdue University with emphasis on economics and communication, and incorporates sound business knowledge with practical application into every presentation.

“The joint presentation of Total Solutions Plus by CTDA, NTCA and TCNA has turned what used to be a series of meetings into one key industry event that we simply cannot miss! Not only do we maximize our time and investment by traveling to one location to see all the leaders in the industry, but the energy and opportunities at TSP have multiplied the networking and business potential many times over. It just makes great business sense! — “ Frank Douglas, Crossville Tile

Challenges Dealing with Customs on Import Issues
Robin Grove is the VP Commercial Operations and FMC qualifying individual for Masterpiece International/ Multimodal International Shipping and is a licensed Customs Broker, Certifi ed Customs and Certified Export Specialist. Robin has been in the international/domestic shipping industry for more than 32 years specializing in Stone/Tile/Flooring and overweight containers nation and worldwide. Robin is currently serving as a director of the Los Angeles Customs Broker Freight Forwarders Association as Forwarding Chair for more than 8 years, as well as Infrastructure liaison to the Pacific Coast Council of West Coast Customs brokers and freight forwards association.

Understanding Tile’s Role in Green Building
How well-versed are you in Leadership in Energy and Environmental Design (LEED), the International Green Construction Code (IgCC), the Collaborative for High Performance Schools (CHPS), and the National Green Building Standard (ICC-700), and how projects designed to these criteria can incorporate the use of tile? These are all topics that specifiers and end users increasingly care about. Attendees will better understand the positive impact tile can have on green building projects, and will be able to explain strategies for achieving standard and rating system compliance to architects, specifiers, and green building professionals. As Standards Development and Green Initiative Manager for the Tile Council of North America, Bill Griese is involved in the development and revision of ASTM, ANSI, ISO, and other industry-specific standards, and the coordination of TCNA’s environmental efforts. He serves as Chairman for the ASTM C21 Committee on Ceramic Whitewares and Related Products, and also works closely with TCNA’s Product Performance Testing Laboratory. Griese is a LEED Accredited Professional and earned a Bachelor of Science degree in Ceramic and Materials Engineering from Clemson University in Clemson, SC.

Designing a Website That Will Market Your Business and Increase Sales
Shauna Causey has managed communications, community relations and social media strategy for companies, non-profi ts and elected offi cials. Over the last 15 years, she’s worked for the Seattle Mariners, FOX, Fox Sports Net, and Comcast. She was recently voted in the 100 Top Women in Tech by TechFlash and was one of seven women across the world honored as a top woman in tech at the 2010 South by Southwest Conference. The LA Times named Shauna as part of the “Female Empire of Women in Tech” in an article in March 2010.

CTDA Distributor’s Forum
Every year CTDA distributors gather to discuss several topics and issues they are facing in the tile industry. The format will accommodate the feedback from the 2010 meeting. Submit your topic suggestions and Distributor Forum ideas to CTDA staff.

Installation Topics

The Evolution of Grout Technology
Representatives of NTCA and MMSA will examine the evolution of grout technology, looking at cementitious, epoxy, modifi ed epoxy, urethane and lightweight grouts. Discussion will include live demonstrations.

Glass Tile Installations and Demonstrations
The NTCA will utilize several successful glass tile experts to showcase their work and to examine the uniqueness of glass as compared to traditional tile and stone installations.

Exploring the Science of Natural Stone Tile
Installations Moderator: Bart Bettiga of the NTCA
Presenters: Greg Mowat of Forensic Tile Consultants and Josh Levinson of Artistic Tile

Large Format Tile Installations and Demonstrations
Gerald Sloan and Michael Whistler will examine issues related to large format tile installations, including running bond patterns, substrate preparation, lippage allowance,the effects of lighting on installations, and grout width requirements. Rectified tile installations will be discussed. Effective demonstrations will illustrate the issues that installers and builders face every day in the field.

Using Installation Standards in Sales and Installation of Ceramic Tile and Natural Stone
Contractors and Distributors will discuss the importance of staying on top of the latest standards for both tile and natural stone, and how to use this information to assist in the proper specifi cation of these materials; and in planning and implementing a successful installation. Panelists include Josh Levinson, Nyle Wadford and James Woelfel

Strategies to Improve Market Share over Competitive Alternates
Innovation in product design has been a major key to the success of many manufacturers in distinguishing themselves as leaders within the ceramic tile sector. Research and experimentation have led to improved aesthetics, an exciting explosion in finish, texture and sizes in conjunction with a parallel improvement in the technical quality of tile. The consistent originality of new lines has contributed to increased market share and extended areas of use for tile. This same attention to innovation needs to be applied to the industry’s marketing and educational efforts if we are to realize an increase in market share against competitive products such as hardwood, laminate, vinyl, linoleum, carpet, natural stone, cork, bamboo, sisal and rubber. The ceramic tile industry must integrate some of the effective strategies employed by competitive industries in order to maintain and grow our position within the fl oor-covering marketplace. Patti Fasan will present strategies and examine fresh new ideas and concepts to help you promote the premium value and long term performance of ceramic tile rather than going down the slippery slope of trying to compete on price alone against commodity non-durable alternatives. A Certified Ceramic Tile Consultant (CTC) from the Ceramic Tile Institute of America, (CTIOA) Patti delivers a polished, entertaining, and informative presentation that speaks to everyone. She is relevant. Her dynamic presentations, superb stage presence and vibrant personality inspire audiences to maximize their entrepreneurial goals. Patti has published numerous articles and has lectured in Europe, the United States, Australia and Canada. Her seminars have been featured at Coverings, Surfaces, Design Y.C., NeoCon NY, and AIA Conventions. For the past decade Fasan has partnered with Tile of Spain and collaborated on many facets of Spain’s extensive educational platform developed exclusively for the USA.

Ask the Leader
Total Solutions Plus will begin to wrap up its jam-packed educational sessions with an Ask the Leader forum. A grand panel made up of high level executives from two contractor companies, two manufacturer companies and two distributor companies will share their expertise on three topics of importance within their company. Frank Donahue, Owner of Best Tile of NC, will be the moderator for the panel. The format will be Q&A and each panelist will be given an opportunity to describe the three most important things their company is dealing with a

Register now!
Complete details, including online registration, hotel reservations, and more are available at www.ctdahome. org/tsp/2011/


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