Innovations & Insights
September 1st, 2011


Better than nature’s offerings in many respects, the wood look of Berkshire HDP high defi nition porcelain wall and fl oor tile introduced by Florida Tile evokes the stylistic look of reclaimed, vintage hardwoods. According to Sean Cilona, Marketing Director for Florida Tile, “The Berkshire series is the newest HDP – High Definition Porcelain line from Florida Tile. This incredible departure from the stone looks of other contemporary lines is achieved via our digital printing processes combined with an intricate surface texture. The result is an amazing wood look plank tile virtually indistinguishable from the real thing.” With its rich colors drawn from nature and hand-scraped textures, Berkshire looks and feels like panels of reclaimed lumber that have already lived a lifetime. Available in 6×24- inch planks, the five colors, Hickory, Maple, Oak, Olive and Walnut, are among the most contemporary and traditional used in both residential and commercial applications. Says Cilona, “This palette was designed with American tastes in mind and engineered so traditional hardwood fashions can now go in high-traffic and wet areas that a natural wood could never hold up to.” Berkshire is not only “reality-based” with the appearance of aged wood, it is available in 6×24-inch porcelain tile planks which also achieves the right design look and feel. With up to 40% recycled content, GREENGUARD and Porcelain Tile certified, the Berkshire HDP line meets the .06% wet COF and includes 4×24 bullnose to complete any interior installation.

LATICRETE  announced that Jimmy Archer Jr. has joined the company as the regional sales manager for LATICRETE Texas. Archer has great experience in both the tile and stone industry and the state of Texas. For the last 17 years he has worked closely with LATICRETE® products in a few different roles with Daltile first in Austin, then Corpus Christi and most recently Houston. Archer will step in as regional sales manager for LATICRETE Texas, working with his staff to build LATICRETE distribution relationships and MVP locations for LATICRETE APD.

ProSpec announced that Kica Loliyong has joined the company in a newly created position, Vice President of Sales. Loliyong will assume national sales responsibility for the full line of ProSpec products, including fl oor preparation, tile setting and concrete repair products. “Kica’s drive for results has led to a track record of sales and revenue growth in a challenging market,” said Gil Seco, Senior Vice President and General Manager – Construction Products Division for Bonsal American, Inc. “With Kica’s more than 15 years experience in the building products industry, his account management, strategic planning and sales and marketing expertise will be leveraged to continue the positive momentum of the ProSpec line.” Previously Loliyong was manager of the consumer division at Mapei. Prior to Mapei, Loliyong worked at TEC Specialty Products and Sherwin-Williams.

Noble Company is pleased to announce the appointment of Jeff and Debra Pompadur, of Evergreen by Debra, LLC, as their new manufacturer’s representatives for Hawaii and the U.S. Territory of Guam. Since 1994, Evergreen by Debra, LLC, has provided service to Architects, Interior Designers, the Hospitality Industry and Tile Contractors with quality tile products, excellent service and professional advice. Jeff has worked in the tile industry since 1979. In 1992 he earned the professional designation of Ceramic Tile Consultant (CTC) from the Ceramic Tile Institute of America (CTIOA, Inc.) and has been the Hawaii and Guam Representative and Field Inspector for the CTIOA since 1999. Evergreen by Debra is WOSB DBE HI-DOT Certification Current, and a Woman-Owned, Small Business, DBE Certified Firm under 49 CFR Part 26. Their stated mission is to work with industry professionals to help make their jobs easier when selecting and specifying products, and to provide information about products that will help industry professionals be successful with their clients. In other news, Noble Company announced the appointment of Bill Rivas, of Flooring Technology Partners, as their new manufacturer’s representative for South Florida and Puerto Rico. Bill brings over 16 years of expertise in the southeast regional building materials industry (i.e., flooring installation systems, porcelain, ceramics and natural stone installation methods for interior and exterior vertical & flooring applications). Bill has a diverse perspective of the southeastern market calling on architectural firms, distributors, design firms, large/ small residential & commercial general contractors, and large flooring sub-contractor companies. Rivas’s territory is Indian River and Okeechobee Counties south to the Keys and Puerto Rico. and

Grace Construction Products launched Bondera®PRO Tile MatSet, a double-sided, pressure sensitive peel-and-stick tiling adhesive on a roll created specifically for professional use. The newest addition to the Bondera® Tile MatSet line of products uses the same advanced, pressure-sensitive tile adhesive as original Bondera® Tile MatSet, but is available in larger, more economical sizes for professional commercial and residential tiling applications. Bondera® PRO eliminates the need for mortar, mastic and thin set and delivers a three-in-one value – it’s an adhesive that repels water and resists cracking. With Bondera® PRO, professionals save time by grouting the same day and avoid the stress and mess associated with traditional tile setting materials. Bondera® Tile MatSet is ideal for small tiling jobs including kitchen backsplashes, tub and shower surrounds, countertops, tile inlays, tile repair, borders, baseboards and columns, and it makes mosaic tiling projects simple. “Bondera® PRO Tile MatSet helps professionals easily and quickly tackle tiling jobs of all types while leaving virtually no mess behind,” said Rob Madore, Bondera brand manager at Grace Construction Products. “What used to be a two-day installation is now a one-day project, allowing professionals to maximize their time and profits.” Bondera® PRO can be applied to any clean, flat, level surface including drywall, plywood, laminate and Formica® laminate. The product can also be used to install tile over existing tile or countertops, allowing professionals to renovate without the need for demolition. Bondera® PRO Tile MatSet is installed in three easy steps: (1) Peel off the liner, (2) stick tile in place and (3) apply grout the same day. With Bondera® PRO there are no VOCs, odors or dust, and you don’t need special tools to install tile, just a few basic items: tile spacers; straight edge and framing square; measuring tape and level; utility knife or scissors; rectangular trowel; and a permanent marker, crayon or chalk line. 888-862-8738


The Universal Design Living Laboratory (, a national demonstration home and garden to showcase the prototype residence of the future, features a sublte, linear channel drain system in the master shower with the ProLine Drain by Quick Drain™ USA. The ProLine Drain is the replacement for the traditional round center drain in modern showers and wetrooms like the curbless, barrier-free universal design shower in the national demonstration home in Columbus, Ohio. The linear ProLine Drain can be placed anywhere in the shower design and comes standard with a one-way, pre-pitched substrate that creates the ability to design ADAcompliant, barrier-free showers. By eliminating the need to have the shower fl oor pitched in four different directions to the old center drain, the ProLine Drain offers limitless designs and will often be installed at the threshold since there is no need for curbs with the linear drain. The ProLine Drain is the logical evolution of shower and wetroom design and both architects and interior designers have been captivated by its versatility and performance. It offers uninterrupted tile designs even with large-format porcelain or the popular rectangular style porcelain tiles. The drain system also has an internally sloped interior trough t

hat creates a much more hygienic shower by not allowing standing water to collect at any time. The ProLine Drain by Quick Drain USA was the very fi rst linear channel system to gain approval for all building and plumbing codes across America.

2011 Tactile and visual sensations that bring the warmth and naturalness of the wood come alive in Rovere, a floor gres porcelain tile collection that faithfully interprets the characteristics of one of the most natural products used in residential environments. This is what Ariana is proposing at Cersaie, the leading building trade show in Bologna, from 20th to 24th September 2011. The extremely natural colors, soft (Avorio, Naturale and Noce) and trendy (Wengè, Cenere, Bianco), which show the characteristics of the wood grain, combined with the variability of the graphic and the light oak “planed” effect, allow the collection a wide application flexibility, making it suitable for classical and contemporary environments. Rovere is available in two different sizes, 13,5×80 and 20×80 cm, both rectified, which can be laid, depending on the location and the type of housing, both individually and as a modular solution. In addition to the Rovere collection, the company offers two new products for floors and walls: Stile, an original and elegant tile inspired by a selection of exotic marbles, and Convivium, a collection with a “vintage” flavor reinterpreted in a contemporary way to meet pleasantly the different architectural solutions featuring the house of today.

Imagine Tile is wild about the unveiling of their most fierce tile options yet, animal print tiles! Using a unique, patented process, these commercially rated tiles feature glazed, high-resolution animal print patterns from zebra to snakeskin and are made with durable, easy to clean, eco-friendly ceramic. Easily liven up any room, inside or out, with these exotic tiles. This animal-inspired collection contains no VOC’s, is made with pre-consumer recycled materials and is sustainable with a long life cycle. The tiling is extremely resistant to strong chemicals and is unaffected by UV lighting. These options can contribute to the sustainability of buildings, in accordance with the LEED system. Available for floors, walls, and countertops and in a variety of sizes, Imagine Tile’s animal print tile collection is perfect for residential and commercial spaces. Products are available by special order only and come in an array of sizes to fit any custom project.

The latest line-up from Questech includes seven different stone colors, two fi nishes, and seven sizes. For all the design variety the collection represents, what each piece has in common is the patented Q-Seal technology that permanently protects natural stone tile from stains and wear while enhancing its innate beauty. “This new collection has a very natural, elegant feel that has been captured in a subtle yet rich color palette – warm browns and golds, soft beiges, creams and grays – all colors that will easily complement a wide range of decors,” said Gary Marmer, VP/General Manager of Q-Seal. “We wanted to give homeowners more variety in their design choices, and with the permanent protection of Q-Seal, natural stone can now be used in any room in the house without concern for maintenance or special care.” Unlike ordinary stone tile that often change color after the sealing process, Q-Seal allows the true color and tone of the natural stone to shine through before it is installed. The collection includes tiles made from travertine, marble and limestone, four with a classic tumbled finish and four with a smoother honed finish. The most popular sizes are a 4×4 field tile for use on backsplashes, walls and showers, as well as a 12×12 tile for dramatic floors and walls. A smaller 3×6 “subway” tile offers a contemporary yet classic option for backsplashes and walls. Two sizes of liners and 1×1 and 2×2 mosaic tiles add visual interest. The protection of QSeal makes it possible to incorporate natural stone into areas that were previously considered off-limits, such as moisture-rich bathrooms or kitchens where food and beverage spills might damage the stone. Q-Seal is the first factory-applied sealant to offer protected, hassle-free beauty backed by a lifetime warranty. Stone tiles treated with Q-Seal are as easy to maintain as their ceramic and porcelain counterparts. Think of Q-Seal as the equivalent of Stainmaster® for carpeting. It permanently protects natural stone from water and stains, causing liquids to literally bead up on the surface, ready to be wiped away. Unlike ordinary sealers, Q-Seal also protects the stone from the harmful effects of chemicals – like the acids in foods and beverages; and bleaches, ammonias and other damaging chemicals found in ordinary household cleaners. Q-Seal has the added benefi t of offering a built-in antimicrobial to fi ght the growth of molds and bacteria.

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