Innovations & Insight
 
March 1st, 2011

New products and insight from the tiling industry

CUSTOM BUILDING PRODUCTS: PERFORMANCE IN A LIGHTWEIGHT EPOXY GROUT
Custom Building Products announces its CEG-Lite™ Commercial Epoxy Grout, a lightweight 100 percent solids epoxy grout. Formulated with CustomLite® Technology, CEG-Lite represents a major breakthrough in epoxy technology, delivering the high stain and chemical resistance professionals expect, combined with handling characteristics and versatility that far surpass other epoxy grouts. CEG-Lite Commercial Epoxy Grout is formulated with the same recycled content found in Custom’s other lightweight setting and grout materials, making it the fi rst 100 percent solids epoxy grout that contributes to LEED certifi cation based on recycled content. CustomLite’s lightweight recycled aggregate gives CEG-Lite a smoother, creamier consistency that fl ows easily into grout joints and works effectively on vertical applications without additives. “CEG-Lite works on vertical joints without additives that can typically create a stiff, tar-like consistency that is fatiguing and frustrating to work with. CEG-Lite is so easy to use, many tile professionals are considering it for countertops, bathrooms and other non-traditional applications,” said Tom Carroll, product manager, Custom Building Products. It is colorfast, delivers uniform color, and can be used for horizontal or vertical grout joints ranging in size from 1/2-inch down to 1/16-inch, without sagging or slumping. Because of its high strength and extreme resistance to acids, alkalies, solvents and other chemicals, CEG-Lite is ideal for heavy-duty applications such as chemical or food processing plants, or locations such as restaurants and hospitals that maintain clinical sanitation with harsh cleaning methods that can erode mortar and grout joints. CEG-Lite exceeds ANSI 118.3, and can be used with virtually any type of tile including ceramic, porcelain, glass, mosaic, Saltillo, brick, pavers, natural stone and even green marble. www.custombuildingproducts.com

ILVA S.A. RESTRUCTURES U.S. SALES
Ilva S.A., Argentina’s leading manufacturer and exporter of worldclass ceramic and porcelain tile, has announced major changes at several key sales positions throughout the Eastern and Southern United States. Drew Giungo a seasoned factory representative and tile industry veteran, is the top sales contact for Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, West Virginia, North Carolina and Washington, DC. Giungo comes to Ilva S.A. from Stonepeak Ceramics. Over the years, he has held similar posts at American Olean (Dal- Tile), Richetti, Conestoga Tile Company and Marble & Granite Concepts. Giungo is a graduate of the University of New Haven in New Haven, CT. Giungo takes over the sales agent position from Gary Thorp, who has handled Northeast sales for over a decade. Thorp’s distributorship, Heartland Tile located in Moorestown, New Jersey, will continue to function as a major Ilva distributor.

Jim Caron has been contracted as Ilva’s sales agent Oklahoma, Texas, Arkansas, Louisiana, Kansas, Missouri, Mississippi, Alabama, Georgia, Tennessee, South Carolina and Florida. Prior to joining Ilva S.A., Caron worked within the industry as a technical and architectural representative writing specifi cations and creating and facilitating continued education programs for architects, designers and engineers. Caron is a certified member of the AIA, CSI and the United States Green Building Council (USGBC).

HEART PINE WOOD-LOOK IN HD GLAZED PORCELAIN
Mediterranea tile design artisans have used advanced digital inkjet graphic design technology to fl awlessly recreate a series of glazed porcelain tile that precisely mirrors the classic look of the fi rst-generation heart pine timber used to build America. The Heart Pine collection of fully-rectifi ed glazed porcelain tile has been made possible with the elevated design capabilities now offered through Mediterranea’s exclusive Dynamic HD Imaging™ program. With advanced software and superior inkjet transfer capabilities, Mediterranea has produced Heart Pine with stunning accuracy, showcasing the true-to-life details and characteristics of this iconic hardwood now in limited supply. This new design program allows Mediterranea to quite literally select the most beautiful planks and surface textures, transfer these to porcelain tile with precision, and do it in a way that ensures Heart Pine’s unique integrity with an almost limitless ability to prevent repetitive tile designs. Mediterranea’s glazed porcelain tile in the perfect likeness of this prized heartwood helps to preserve the species and protect the long leaf pine forests once found in uncommon abundance from Virginia to Texas. With the Heart Pine collection, Mediterranea has not only made a contribution to tile design, but also taken real action in their efforts to preserve the environment. In addition, Mediterranea has helped promote the future balance of our world ecology by allowing the Heart Pine specie more time to heal and grow by providing homeowners, as well as architects and designers, with an exact replica in an easy to maintain series of glazed porcelain tile. Produced in the U.S. with recycled content for contributions to LEED and LEED for Homes building, Heart Pine is offered in one standard, 6” x 24” plank-sized format reminiscent of its storied past in American history.
www.mediterranea-usa.com

BALLAVITA’S BOTSWANA SERIES
The shimmering light refl ecting off the slate and glass in Bellavita Tile’s Botswana series evokes the feelings of sunrise over the Okavango Savannah. Sandy earth, gray stone, green grasses, white clouds in the sky – Botswana’s magic is created for residential and commercial walls through the art of mosaic tile. The Botswana series comes in six colorways: Makgadi White (shown right), Chobe Earth, Okavango Savannah, Mashatu Gold, Nxai Sand and Savute Night. The mosaic pattern is fashioned by combining 1” x 1”, 1” x 2” and 2” x 2” tiles on a 12” x 12” sheet. Bellavita Tile is the brand name for ceramic and glass tiles manufactured by DM Tile Connection, Inc. The U.S.-based supplier offers an amazing array of glass, metal and ceramic mosaic tiles. The company provides a full range of residential and commercial glazed and unglazed porcelain tiles. All of the products are produced in China using the most state-of-the-art technologies and innovative designs developed in Europe. www.bellavitatile.com.

UPDATES TO “UNDERSTANDING THE BASICS OF CERAMIC TILE”
The University of Ceramic Tile and Stone (UofCTS) has released a new updated version of its popular online course, “Understanding the Basics of Ceramic Tile.” The course offers an up-to-date comprehensive look at the ceramic tile industry covering everything from Industry Standards, Usage and Applications, Installation Methods, Products and Design, Care and Maintenance, and Sales Techniques. “Understanding the Basics of Ceramic Tile” has been created with salespeople, installers and design professionals in mind as well as business owners. The course is available online which makes it very cost effective for companies to train employees and customers. There are no travel expenses or lost productivity and it is accessible wherever there is an internet connection. Students can logon 24/7 and can set their own pace. One of the main themes throughout the course is that knowledge equals sales. For example, the more a salesperson knows about the product, the easier it will be to communicate the benefi ts or drawbacks to the customer. The more information a customer has, the more he or she is likely to make an intelligent decision, thereby avoiding false expectations and potential problems. Ultimately, training your sales force leads to more sales and more profi t for the company. To see a video preview of the “Understanding the Basics of Ceramic Tile” online training course and others visit the www. CTaSC.com website found on the online training courses page. In addition, UofCTS has updated the Ceramic Tile Distributors Association (CTDA) online course, “CTDA Online: Understanding the Basics of Ceramic Tile.” CTDA offers a special price for its members. Visit www.CTDAhome.org for details.

GLASS TILE DIAMOND CUTTING BLADE
Concord Diamond Tools has announced their smaller grit, cutting edge “Super Sharp Professional Glass Tile Blade” model CWG, now available to the professional user. Leslie Derrig of Concord comments, “Tile cutters who have been cutting glass and glass tiles have been requesting a blade that will produce a smoother and faster cut. The 120/150 grit blades were generating a slightly rough edge, and the users required a more fl awless edge. We are using a diamond that has a 100/120 grit, which has exceeded the new requirements of the cutter. This blade allows a considerably faster cut and a much smoother and cleaner outcome. ” The CWG blade comes in 3 sizes, 7”, 8” and 10” with a segment height from .06” to .065”, segment width of 8 mm and an arbor of 7/8” to 5/8” and can be used for tiles, porcelain and glass. Concord manufactures the CRS Continuous Rim Blade and the CRJ Continuous Rim “J-Slot” Tile Blade for use in cutting Porcelain, Quarry Tiles, Ceramic Tiles, Hard Stone, Marble & Granite. Both of these blades can be used wet or dry. www.concorddiamondtools.com

FLORIM OBTAINS ISO 14001 AND BS OHSAS 18001 CERTIFICATIONS
Florim Ceramiche has obtained the prestigious UNI EN ISO 14001 and BS OHSAS 18001 certifications from the TÜV, certifying the company’s constant commitment to environmental conservation and to the health and safety of its workers. Voluntary ISO 14001 certification testifies that the company complies with a set of procedures encoded at an International level, aimed at improving the internal environmental management system. OHSAS 18001 (Occupational Health & Safety Assessment Series) is an international benchmark for certifying a management system oriented towards health and safety in the workplace. Florim is the fi rst Italian ceramics company to obtain this important award, which confirms its constant commitment to its workers. These certifications have been achieved because the firm strives to reconcile quality with efficiency and productivity, while respecting the environment, the social fabric in which the company operates and the health and safety of the workers. www.florim.it

ACOUSTICAL SOLUTIONS TO DISTRIBUTE COLLECTION OF FLOOR SOUNDPROOFING MATERIALS
Acoustical Solutions, Inc. will distribute a collection of floor underlayment soundproofing products designed to work with almost any type of flooring material. The collection includes QuietTile, a sound-damping adhesive for use on tile floors and walls in bathrooms, kitchens, foyers, living rooms and bedrooms; QuietFoam, a foam underlayment designed to reduce footfall and other impact noise on hardwood and tile floors; and QuietPad, a fl oor underlayment specially designed to reduce impact noise in high-rise concrete construction. “Soundproofing the fl oor is essential in almost any structure because so much vibration exists there, and vibration is sound,” said Dave Ingersoll, national sales manager at Acoustical Solutions. “That’s why this collection is so exciting, because it allows us to tackle any acoustical flooring issue.” www.AcousticalSolutions.com

TWO INTRODUCTIONS FROM LATICRETE LATICRETE
has announced the launch of new LATICRETE® SpectraLOCK ® PRO Premium Grout with enhanced StainProof protection and non-sag performance for durable, easier to maintain tile grout joints that offer lasting beauty. With all of the same great features of LATICRETE SpectraLOCK PRO Grout including the unmatched consistency in color, strength and extraordinary ease of use, LATICRETE SpectraLOCK PRO Premium Grout never requires sealing for interior and exterior tile grout applications on both floors and walls. Advanced StainProof protection makes grout joints easier to maintain than ever before. With the improved nonsag performance and superior workability, LATICRETE SpectraLOCK PRO Premium Grout offers fast, problemfree installations and beautiful flush tile grout joints. Available in 40 Lifestyle Colors and 220 Dazzle options, LATICRETE SpectraLOCK PRO Premium Grout provides design fl exibility with vibrant, consistent color that can be cleaned back to its original shade. Equipped with Microban® antimicrobial protection to inhibit the growth of staincausing mold and mildew, LATICRETE SpectraLOCK PRO Premium Grout can be used for commercial and residential tile designs including swimming pools, fountains and other permanent wet areas. It is also ideal for regrouting projects. SpectraLOCK PRO Premium Grout is GREENGUARD® certified low VOC and can contribute points toward LEED and LEED for Homes certification. LATICRETE SpectraLOCK PRO Premium Grout exceeds ANSI A118.3 strength requirements and is backed for peace of mind by the LATICRETE Lifetime System Warranty. In other company news, LATICRETE ® has also launched Glass Tile Adhesive, a one-step polymer-fortified adhesive mortar that’s been specifi cally formulated for glass tile applications. LATICRETE Glass Tile Adhesive features a consistent, ultra-white color that can be mixed on-site by adding water to produce a smooth, creamy thin-set with superior non-sag characteristics. LATICRETE Glass Tile Adhesive is approved for any type of glass tile on fl oors or walls in interior or exterior applications, including continuous submersion and other water features. LATICRETE Glass Tile Adhesive offers superior color consistency and nonsag performance when designing with glass or glass mosaic tiles. LATICRETE Glass Tile Adhesive has been equipped with Microban® antimicrobial product protection to inhibit the growth of staincausing mold and bacteria, and has been certified low VOC by the GREENGUARD ® Environmental Institute for contributions to LEED or LEED for Homes building projects. LATICRETE Glass Tile Adhesive does not require additives or admix for any type of glass tile application AND exceeds applicable ANSI A118.4 and ANSI A118.11 bond strength requirements without the need for special additives. www.laticrete.com.

NTCA PICKS WADFORD
The National Tile Contractors Association (NTCA), the largest tile contractors association in the world, has elected Nyle Wadford of Neuse Tile as its new President for the 2010- 2012 term. He was elected to serve as the Association’s New President during the very successful Total Solutions Plus Conference which took place this past November in Naples, Florida. Wadford will replace John Cox, who served as president from 2008-2010. Wadford has been in the tile industry since he “helped out” on installations when he was in grade school. After hauling many mud buckets and being on job-site meetings since then, he now is the primary commercial estimator and technical expert for Neuse Tile Service in Youngsville, NC. He has always valued learning from others in the industry and has been instrumental in the company’s active participation in trade associations. A member of NTCA for over 25 years, Neuse Tile Service has received both local and national recognition for its tile work and unselfi sh industry contributions. Nyle became the company’s president in 1987 and was joined by his sister, Paige, in 1995, who became vice president. Today, the two run the company with the same level of high integrity as their father did, before they took over the reins. As Vice Chairman of the NTCA’s Technical Committee; a Handbook Committee Member of the Tile Council of North America; and Vice Chairman of the ANSI ASC A108 Committee, Wadford has played an active role in shaping the direction of the NTCA for several years. He will now oversee the Executive Committee and Board of Directors, while working directly with the staff to ensure the goals of the NTCA are implemented during his two-year term. www.tileassn.com.

WARMSTONES
Tagina Ceramiche D’arte customizes any kind of living space with the warmth of the stone Warmstones has actually the same matter character of stone, with its hardness and its consistency, but it is warmed by the nine chromatic variations in which are available, shades that space from a fi ery red, to the dense chocolate to arrive to a golden sand or a black that seems velvet. Warmstones is made both for the residential and business sector, able to adapt itself to many different situations, from classic furnishings, or to modern This collection by Tagina Ceramiche D’arte enables unprecedented compositional freedom, thanks to the numerous sizes available. Warmstones counts 11 different sizes, including various listels, to create play of shades and sizes. The excellent price suits buyers who are looking to the economic side of the project. www.ghenos.net

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