October 2nd, 2009

Fourth Quarter, 2009

MAPEI has rounded out its line of moisture mitigation products for concrete with the addition of Planiseal™ Easy fresh concrete treatment and Planiseal EMB premium epoxy moisture barrier. Planiseal Easy has been developed to help fast-track installations for new construction slabs during the curing process. Planiseal Easy is specifically designed to treat concrete slabs (at least 14 days old) that exhibit moisture vapor emission rates (MVERs) up to 8 lbs. per 1,000 sq. ft. (3,63 kg per 92,9 m2) per 24 hours. An installer can apply Planiseal Easy on fresh concrete and continue his flooring installation within 2 to 3 hours. Planiseal EMB is a heavy-duty moisture-barrier system for commercial applications where there are existing moisture problems that must be addressed before work can proceed. Planiseal EMB reduces moisture vapor emission rates (MVER) of up to 20 lbs. (9,07 kg) down to 3 lbs. per 1,000 sq. ft. (1,36 kg per 92,9 m2) per 24 hours. Planiseal EMB can be dry and ready for flooring installations after only 8 to 12 hours. The two-component system can be applied in one coat, saving additional time and labor for the installer. Both these products complement MAPEI’s Planiseal MRB, a two-component moisture-reduction barrier that can reduce concrete’s MVER from 15 lbs. to 3 lbs. per 1,000 sq. ft. (6,80 kg to 1,36 kg per 92,9 m2) per 24 hours. Together, this full line of moisture-mitigation products gives contractors more “Technology You Can Build On.”

Mosaic manufacturer Mosaico Italiano and Italian glass manufacturer Trend USA announced the international debut of the much anticipated TREND QM mosaic collection. Manufactured exclusively by Mosaico Italiano using TREND’s Q vast color palette of engineered surfaces, the TREND QM mosaic line is available in over 20 mesmerizing colors and 10 mosaic patterns, including rhomboids, circles, squares, 3"x6" and 2"x4". Custom sizes and color blends are also available with a fast turnaround time of less than 3 weeks. Both TREND Q and TREND QM products offer a revolutionary leap in engineered surfaces with limitless sizes and color combinations, along with a solid commitment to the environment with up to 72% post-consumer content on selected colors. Furthermore, this collection is stain resistant, chemical resistant, heat resistant and even scratch resistant, making it the ideal mosaic for both residential and commercial applications. “This product line is so innovative and new that we truly believe that both the product and the manufacturing process behind will revolutionize the mosaic industry and will set the pace for others to follow,” said Matteo Valcavi, Vice-President of Mosaico Italiano. or

RAK Ceramics Corporation (USA) announced the launch of the RAK SLIM, a durable, yet ultra-thin collection of largeformat, fully-rectified porcelain tiles. Measuring less than one-fifth of one-inch thick (4.5 mm), RAK SLIM represents the perfect blend of technical finesse and design aesthetic. Offered in a 24" x 12" (60 mm x 30 mm) format, RAK SLIM tiles are lightweight and ideal to be used as indoor wall tile or for exterior cladding projects, and may also be specified for residential or light commercial flooring. With RAK SLIM, the cost of removing or demolishing existing floor coverings can be eliminated, since this unique collection can be directly installed over the previous floor or wall product. Whereas traditional tiles measure roughly one-half inch (11 mm) in thickness, the thin nature of the RAK SLIM collection produces tiles which are half the weight of conventional products, resulting in a significant load-bearing reduction on the building structure. Available in eight high-design colors with a matte finish, RAK SLIM porcelain tiles are lightweight and easy to handle for fast and accurate installations. This attractive range substantially decreases the cost of transportation with pallets weighing approximately half the amount of traditional shipments. “Our RAK SLIM collection is just another component of RAK Ceramics’ total commitment to providing high-quality products that offer outstanding value,” said Leslie Raffel, President of RAK Ceramics Corporation (USA). “This collection was designed to meet market demand for high-strength, yet lightweight surfacing products. RAK SLIM also makes economic sense, as it can save precious time and labor expense relative to removing the existing wall or floor surface prior to the actual installation.”

Orchid Ceramics announces the re-launch of the Donostia Series, available in both floor and wall tiles, trims, and decorative. The product line has recently been enhanced to include an all new decorative glass wall listello, brand-new photography, and updated merchandising. Brian McKeown, Product Manager for Orchid Ceramics exclaims, “We are very excited about reintroducing Donostia to the marketplace. Especially when our customers are looking for stylish floor and wall combinations at an attractive price. The Donostia colors and design are perfect for today’s homes, and with a new coordinating listello and new merchandising, it is sure to be a big hit.” Donostia Floor is available in Walnut, Beige, and Bone in 18"x18" and 13-1/4" x 13-1/4". Floor trims include a 3"x13" bullnose. Donostia Wall is available in Walnut, Beige, and Bone in an 8"x12" size. A fine decorative 2-1/2"x10" glass mosaic listello is available to complement and add value to the Donostia series. Decorative wall listellos are available in all three colors to add accent and style to wall installations.

Understated elegance with a sense of strength underlies Elias’s Tigris series. Named after the eastern member of the two great rivers that define Mesopotamia, Tigris’s glazed porcelain surface features intricate niches and indentations that appear randomly formed by the earth’s internal forces yet remain simple to clean. Five soft, warm, gentle colors (Beige, Bronzo, Gold, Noce, Terra Cotto), can carry an installation on their own or coexist with multiple mesh-mounted mosaic options that add richness and depth to floors, walls, backsplashes and pools. The class 4 durability rating expands Tigris’s application possibilities from personal to professional spaces. All the 6.5"x6.5", 13"x13" and the 18"x18" sizes feature a thick body structure that imparts boldness and massiveness. Elegantly balancing the series with the 2"x6.5" Border, 2"x6.5" Chair Rail and 2"x2" corner. Mesh-mounted mosaics in two incremental sizes (2"x2" Square, 2"x4" Brick Joint) and SBN cut from field tile along with 6.5"x6.5" bullnose expand the functionality and design capabilities of the series. This series is recommended for interior and exterior walls and floors; in wet and dry locations.

Çanakkale Seramik & Kalebodur added “Bond” in-cooperation with one of today’s leading designers; Harri Koskinen. By using concave and convex tiles together, Bond reflects the movements that are present in nature. Color options reflect the natural tones of elements like water, sun, sand, earth and stone. Developed using three-dimensional production technology, The Bond Collection reveals its entire beauty with the use of concave and convex tiles together. A version without relief enables installation over tiles, giving this special collection the opportunity to create a wide range of compositions. The Bond Collection’s distinctiveness is revealed in the way it replicates the effects of light on surfaces. The collection is enriched with tone-on-tone color transitions that create the glittering effects of light and shadow.

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