Industry Insights
 
October 1st, 2009

Fourth Quarter, 2009

QUICK DRAIN™ LISTING
Quick Drain™ USA has become the first and only linear slot drain manufacturer in the world to receive Plumbing, Mechanical and Fuel Gas (PMG) listing from the International Code Council – Evaluation Service (ICC-ES). The Bureau of Construction Codes (BCC) developed the newly enhanced acceptance method which involves a combination of processes guided by the ICC-ES, including new listing and testing criteria for linear shower drain systems. Effective July 1, 2009, Quick Drain USA is the first official listed slot-drain manufacturer under Division 15 – Mechanical, Section 15120 (Plumbing Specialties), for being in compliance with all 2009 codes including the International Residential Code (IRC), International Plumbing Code (IPC), and IAPMO Uniform Plumbing Code (UPC). Each box containing the Quick Drain USA channel drain system will now be clearly marked with approval in the form of the ICC-ES PMG listing mark. Quick Drain USA products are manufactured in Denver, Colorado, under a quality control program with inspections by Columbia Research and Testing Corporation. “We are extremely pleased to be the first linear drain system manufacturer in the world to receive this PMG distinction,” said Josef Erlebach, president of Quick Drain USA. All Quick Drain USA linear slot drains can be installed over concrete and plywood substrates in compliance with ANSI A118.10.
www.quickdrainusa.com

ONLINE LEED CERTIFICATION HELP
LATICRETE has made specifying tile and stone installation materials for projects seeking LEED certification faster and easier than ever before with the launch of the LATICRETE LEED Project Certification Assistant, an innovative online tool that automatically generates all of the information required for LATICRETE products on a specific LEED project. This easy-to-use online tool quickly produces an Adobe Acrobat file for each LATICRETE product selected stating its VOC content, recycled content, manufacturing location, raw material sources, GREENGUARD for Children & Schools certification, technical data sheets, and a map showing the location of your project with a 500-mile radius circle depicting its relation to LATICRETE manufacturing facilities. The LATICRETE LEED Project Certification Assistant eliminates the time-consuming challenge of obtaining and quantifying the necessary data for LEED-compliant installation materials, producing detailed, accurate information in just a few moments. “We recognized a need in the industry to provide this type of comprehensive information,” said Art Mintie, LATICRETE Director, Technical Services. “The data that’s provided is necessary for any project seeking LEED certification and we found it extremely time-consuming to manually gather the required information. This was driven by a need in the industry as the green building movement continues to grow. Architects, specifiers, installers, distributors, anyone, can have this information in their hand in seconds instead of the weeks it might take otherwise. Having this type of information upfront aids all parties involved in projects seeking LEED certification.”
www.laticrete.com

MILES CELEBRATES 40 YEARS
In 1969, after stints as a tile rep for Florida Tile and with another Midwest wholesaler who went bankrupt, Mike Miles founded Miles Distributors in South Bend, Indiana. Forty years later the company is celebrating a milestone anniversary with three generations of the Miles family in the business. Mike has retired. His son, Doug Miles, who joined the company in 1982, now serves as president; another son, Tom Miles is promotions director. They have been joined in the business by Doug’s sons, Doug Jr. (purchasing) in 2005 and Austin (IT Director) in 2008. In October of 2007 Miles purchased another distributor, Tile Stone Imports in Traverse City, Michigan. The company now has six locations: Fort Wayne and Indianapolis, Indiana; Traverse City and Grand Rapids, Michigan; and Louisville, Kentucky. Doug Miles is especially proud of the accomplishments of a group of Miles Distributors employees, setting tile at 16 Habitat for Humanity houses in three counties in the South Bend area. Initiated by V.P. of Operations Scott Wykoff, the group holds a work party on their own time for each house they tile. Although Miles Distributors supplies the tile, Doug Miles is quick to give complete credit to the employees, saying, “They do this completely on their own.”
www.milesdist.com

“FROM THE FLOOR UP”
Looking for ways to leverage the latest flooring and tile installation technologies and techniques to save time and money? Have a specific job-site question? Need technical advice regarding a flooring or tile installation obstacle you keep running into in the field? Look no further. Bostik Inc.’s Construction & Industrial (C&I) Business Unit blog (aka weblog)—“From the Floor Up”—designed to give flooring and tile installers the technical information they demand and deserve. Flooring professionals can access the gold mine of free technical information 24×7 on the Web at http:// flooringblog.bostik-us.com or simply click on the blog’s icon on the company’s home page at www.bostik-us.com. “Bostik C&I’s flooring blog delivers timely, professional, personalized answers to installers’ questions,” says Christine Krisko, Bostik C&I’s Marketing Communications Manager. “Our Bostik Flooring blog also shares frequently requested information on leading flooring solutions such as Bostik® hardwood adhesives, Hydroment® and DURABOND® ceramic installation systems, and resilient flooring, carpet and patch installation products.” Current blog contributors include Robert McNamara, Bostik C&I’s Director of Sales & Marketing – Flooring; Scott Banda, Market Manager— Flooring; Scott Banda, Market Manager—Flooring Installation Systems; and Steve Lima, Bostik Flooring Technical Service Manager.
\www.bostik-us.com

KIMMERLING JOINS INDIANA TEAM
LATICRETE has hired master tile setter Jeff Kimmerling to the position of Contractor Sales Representative for the Indiana Territory. Formerly a project manager for Lakeside Stoneworks near Milwaukee, Kimmerling will focus his efforts on building participation in the LATICRETE MVP (Most Valued Partner) program in his native Wisconsin, as well as the Illinois and Minnesota regions of the Indiana Territory. Kimmerling’s comprehensive, hands-on experience installing tile and stone with LATICRETE materials and methods made him the ideal candidate to help execute strategic sales initiatives for LATICRETE in the Upper Midwest. Kimmerling will report directly to Walt Stivers, LATICRETE regional sales manager for the Indiana Territory. “(Jeff) Kimmerling has extensive experience working directly with LATICRETE products for many years,” said Stivers. “As a master tile setter, and more recently a project manager, he understands the entire process from specification to installation. We felt with his knowledge of the industry and LATICRETE products he would be a great asset to our existing customers. And being a Milwaukee native he has plenty of opportunities to help us educate new customers on the benefits of joining the LATICRETE MVP program.”
www.laticrete.com

MAPEI NAMES SENBETTA
Dr. Ephraim Senbetta, LEED AP, will spearhead the group of LEED Accredited Professionals MAPEI Corporation is assembling to assist architects, contractors and specifiers with questions concerning the role of MAPEI’s products in helping contribute valuable points to projects seeking LEED certification. Dr. Senbetta manages MAPEI’s Quality Management System for the Americas. He received his doctorate in Civil Engineering and has been a member of the American Concrete Institute (ACI), the American Society for Testing and Materials (ASTM) and the American Society for Quality (ASQ). He is currently MAPEI’s representative to the US Green Building Council (USGBC). “The LEED process is very comprehensive, and I find it very rewarding to talk with our customers and other construction community members about questions they have,” Senbetta commented. “The most important step manufacturers can take is to develop products with the environment in mind and to more clearly define the roles that their products play in helping construct more environmentally responsible buildings.” As an AIA/CES provider, MAPEI has developed an AIAapproved presentation on the role of flooring installations in contributing to the LEED process; and Dr. Senbetta has presented on this topic at industry conventions.
www.mapei.com

COVERINGS RETURNING TO ORLANDO
The planning has begun for Coverings 2010, next April 27-30, when the international super show of ceramic tile and natural stone returns to familiar turf in Orlando and the Orange County Convention Center. Then, come 2011, the show will be making a strategic move westward, heading to the Los Angeles Convention Center. “Orlando is practically home base for Coverings,” said Jennifer Hoff, president of events for National Trade Productions, which manages and produces the show. “It will be our 11th year there, and it has a proven track record for us. We know it can accommodate the size and scope of the show, is accessible for both domestic and international travelers, and is in a core region for tile and stone business. But, for several years Coverings has had its eye on the West Coast since it, too, is a critical tile and stone market. Though there’s been an aggressive outreach to build attendance from this area, it’s time to be even more targeted. So, we’re going to take the show to the proverbial mountain.” The inaugural Coverings exposition was staged 21 years ago in Los Angeles and returned there—or, at least nearby (Anaheim)— two additional times in its early past. Chicago, which most recently was the scene for Coverings this past year and in 2007, yielded its share of advantages, including a spike in attendance among architects and designers. It also helped nudge the show a little closer to its West Coast goal. According to Hoff, “We hope to return to the Windy City in the future, but Los Angeles will enable Coverings to tap into the potential that the Pacific Coast offers.” Coverings is sponsored by ASCER (Ceramic Tile Manufacturers Association of Spain), Confindustria Ceramica (Italian Association of Ceramics), Tile Council of North America (TCNA), Ceramic Tile Distributors Association (CTDA), and National Tile Contractors Association (NTCA).
www.coverings.com

SONJA MOSAICS COLLECTION HONORED
Walker Zanger is proud to announce its acceptance of a 2009 Silver ADEX Award for the hand-crafted designs featured in the Sonja Mosaics Collection. Sponsored by Design Journal magazine, ADEX – Awards for Design Excellence – is one of the largest and most prestigious product design award programs in the United States. The Sonja Mosaics Collection by Walker Zanger bridges two worlds of design, incorporating both antique Roman elements and modern- day influences. Individual tiles within the mosaics are made from hand-cut marble and limestone—some are even sourced from ancient Roman quarries. Each mosaic is painstakingly assembled by master craftsmen of Tunisia, where the artistry and technique are kept alive today. The updated color palette of the Sonja Mosaics Collection tends toward the graphic boldness of modern design, with a color palette of blacks, grays and creams accented by deep reds and yellows. The Sonja Mosaics Collection features 12 different pattern variations and a small brick field tile in seven different colors. Its eclectic appeal makes it ideal for virtually any room of the home, as well as for light commercial applications such as restaurants and boutiques. This is the third consecutive year that Walker Zanger has received an ADEX Award.
www.walker-zanger.com

ORCHID LAUNCHES NEW WEBSITE
The new site offers better product search and viewing options plus more detailed technical data. Product images are available for “close-up” viewing to show the true depth and beauty of Orchid Ceramics and Orchid Porcelain products. Some of the site features include a complete “about us” section including history, values, responsibility, and community; a product section with images, click-able larger images, technical data, product brochure download, keyword search; updated “Where to Buy” section; media resources such as press releases and hi-res images; warranty information; and maintenance and cleaning information. Kyle Smith, Orchid Ceramics marketing manager exclaims, “We are thrilled to launch the all new orchidceramics.com. This site not only provides a fantastic view of our products, but will also be a valuable resource to connect with customers, consumers, media, and trade professionals.”
www.orchidceramics.com

NOBLE PROMOTES KEY PERSONNEL
Noble Company has promoted Eric Edelmayer to Director of Contractor Services and Dean Moilanen to National Sales Manager for tile industry products. Edelmayer will work with contractors in the U.S. and abroad to improve the use and understanding of Noble Company products and methods. He has over 20 years’ experience in the tile industry and is eminently qualified for this position. He serves on a variety of technical committees for tile industry associations and is Co-Chairman of the Sound Committee for the Materials, Methods and Standards Association. Eric will play a vital role in Noble Company’s future plans. Moilanen will manage the sales force, develop and implement sales plans and strategies nationwide. He has over 20 years of industry experience in sales and management positions with distributors and tile manufacturers. His work with design and construction professionals has resulted in some of the largest commercial projects in the country. Moilanen has an MBA from the University of Phoenix. His creativity and strong work ethic are keys to his success. www.noblecompany.com

UPDATED WEBSITE
EasyHeat and Warm Tiles® floor warming announced the launch of a redesigned website located at www.easyheat.com. The new site markedly upgrades the ability of customers to find the technical information they need about EasyHeat’s full complement of heat tracing products and the value that they bring to their organizations. The simple-to-navigate site offers quick access to the most up-to-date EasyHeat information, from PDF catalogs and datasheets to helping customers find local representatives, plus it provides EasyHeat distributors with the timesaving benefits of on-line assistance via a new Members Only service.
www.easyheat.com

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