Tiles of Turkey
April 2nd, 2009

Second Quarter, 2009

Although Turkey has been a ceramic-producing country for 8,000 years, today’s manufacturers, like VitrA, have implemented the latest technology and designs to offer some of the most sophisticated introductions to the marketplace.

The Turkish ceramics sector has been working continuously on branding and promoting its ceramics. Under the roof of the Turkish Ceramic Federation, the Ceramic Tile Manufacturers Association (SERKAP) and the Ceramic Sanitary Ware Manufacturers Association (SERSA) support companies in their future-directed activities. The Turkish Ceramics Promotion Group was founded in 1997 for branding and promoting Turkish Ceramics globally.

“Turkey has been long known as a major ceramics player. Thanks to its rich reserves of raw materials, long ceramics manufacturing history, and high production capacity,” says Bahadir Kayan, the president of the Turkish Ceramics Promotion Group. He continues: “Now, Turkey’s ceramics manufacturers are making a concerted effort to change perceptions that the industry competes only on price and position their ceramics as a brand of choice. The focus is not restricted to quality as we are also highlighting excellence in design and harmony. Rather than just market individual products, we’ve started to create strong brands in the spirit of collaboration.”

Vegas Tile

With the new Vegas tile collection, VitrA has captured the urban atmosphere of a vibrant city. The versatile porcelain series enriches both stylish homes and modern offices. A refined metal effect and a three-dimensional micro texture effectively convey the luxurious atmosphere of the city. Matching decor tiles with geometric patterns and sophisticated damask effects add to this look and feel. This rich diversity means that Vegas is a great choice for elegant homes and stylish boutiques. The high quality porcelain tiles in 30 x 60 cm and 60 x 60 cm formats are suitable for walls and floors. They are available in dark grey, silver grey, bronze and black. Both decor tiles come in 30 x 60 cm and can also be used for walls and floors.

Pulpis Tile

For centuries, marble has been the epitome of sumptuous elegance. With Pulpis, VitrA’s designers have succeeded in creating a contemporary new interpretation of this classic natural stone. Wall and floor tiles in this sophisticated collection convince with their distinctive elegance. In developing the Pulpis collection, VitrA was inspired by the current trend towards integrity and the central idea of “Nature touched by technology.” Thus Pulpis matches natural colors with advanced, high gloss surface textures. The result: Pulpis brings the classic elegance of marble to contemporary bathrooms. The collection contains ceramic wall tiles in the new 20 x 50 cm format, available in mink, cream, anthracite or white. Various decor tiles and borders offer additional scope for design ideas. The decor tiles (20 x 50 cm) with metallic and fancy damask effects in mink/cream and anthracite/white are a true highlight. The borders are available in anthracite and mink in 6 x 50 cm and 3 x 50 cm formats. For the floor, square 45 x 45 cm tiles from solid-colored porcelain in mink, cream, anthracite or white with a mat surface are proposed.

Oxidan Tile

Opposites enrich our lives: hot and cold, hard and soft, light and dark—these combinations are lively, exciting and thrilling. With the new Oxidan tile series, VitrA brings metallic accents to the floor—making a perfect contrast to classic wooden furniture and silky drapery. It’s dramatic contrasts that give style to otherwise undistinguished rooms. With the new Oxidan tile series by VitrA, which comes in copper, anthracite, beige or grey, the metallic optics of the solid-colored porcelain bring the room into alignment. The contrast of opposites is created by adding soft carpets and natural wooden elements. To architects and planners, this means inexhaustible space for creativity full of exciting opposites based around the metal look of the exclusive VitrA tiles. VitrA Oxidan tiles are available as wall and floor tiles in 45 x 90 cm, 60 x 60 cm, 30 x 60 cm and 45 x 45 cm format. Decor tiles in 3 x 15 cm and 2.5 x 5 cm (30 x 30 cm pattern repeat) can be added.

For more information, please visit the website: www.vitra-usa.com.

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