Industry Insights
September 2nd, 2008

September-October 2008

MID-AMERICA TILE® Joins New Home of Chicago Tile Institute

Mid-America Tile® is pleased to announce their move into the new home of the Chicago Tile Institute in Chicago’s renowned Merchandise Mart. This new showroom is part of LuxeHome, the world’s largest collection of luxury boutiques for home building and renovation, with over 100,000 square feet of merchandise. Since 1961, Mid-America Tile® has been a local industry leader in quality, service and customer satisfaction, specializing in floor and wall products of all sizes, textures, colors and designs selected specially to give even the most discriminating homeowner the unique, luxurious results they desire at prices to fit any budget. Besides residential applications, you will also find Mid-America Tile’s products in corporate, retail, institutional, health care and hospitality venues. Between the world-class quality products and the commitment to excellence in service, architects, designers, contractors and builders recommend Mid-America Tile® with confidence. The Chicago Tile Institute is open 6 days a week to the public as well as interior designers, architects and custom builders.


Tile of Spain branded manufacturer TAU Ceràmica opened their second corporate showroom and retail space in Park Long Court located in Chantilly, VA. This is a prime spot in the Dulles Corridor, close to the international airport and major roadways leading into Washington, D.C. Strengthening TAU’s commitment to the U.S. market, this second retail outlet is in line with its business strategy focusing on a close, direct and professional relationship with consumers, offering them the full range of products from one of the largest selections available in the market today. The new space is over 2,000 square feet and offers a completely new concept. The display area (or showroom portion) is over 1,200 square feet most of which is used to showcase product and the other part of the area is designed as a working space for industry professionals that houses information and technical solutions (both written and audiovisual) specifically tailored to their needs and to assist them with the projects they are working on. The idea is to make the products shine as true stars of the show, highlighting the technical and aesthetic properties of these tiles.


Noble Company spends a great deal of time and resources to identify and recruit the best sales representatives available. Each year the company recognizes the best performing agencies with Outstanding Performance Awards. The award is based on sales growth, professionalism and implementation of sales and marketing plans. Two agencies were recently recognized during a sales training meeting at Noble Company’s Michigan Headquarters. Keenon & Associates received the award for the Western Region. Bryan Keenon and Dan McNeill accepted the award from Dean Moilanen, Noble’s Western Regional Sales Manager. Construction Specialties Group received the award for the Eastern Region. Robert Mentzinger accepted the award from Eric Edelmayer, Noble’s Eastern Regional Sales Manager.


LATICRETE has announced that its Senior Architectural Specialist for the South Central, USA, territory, Kirby Davis, CSI, CCTS, CDT, has been certified by the United States Green Building Council (USGBC) as a Leadership in Energy and Environmental Design Accredited Professional (LEED AP). Professional LEED accreditation distinguishes Davis as having a thorough understanding of the LEED rating system including credit requirements, submittals and strategies. LEED AP’s are highly knowledgeable about the green built environment and are familiar with LEED resources and processes. LATICRETE is an environmentally responsible manufacturer and the first setting materials firm to obtain independent, third party verification for a complete product line by the GREENGUARD Environmental Institute. With Davis’s certification, LATICRETE has a valuable resource both internally and externally for the rapidly developing green building industry. Davis works in the South Central US with architects, specifiers and designers to help craft specifications for large-scale commercial projects around the globe. She is a member of the Ceramic Tile Distributors Association (CTDA) Green Building Committee, and actively involved with several programs and chapters of the USGBC. In other news,LATICRETE, has appointed industry veteran Robert Smith to the position of Regional Sales Manager, North Carolina. Smith will oversee the LATICRETE sales efforts in the entire state of North Carolina, Eastern Tennessee, Georgia, South Carolina and Alabama, working to build and maintain distribution partnerships and increase LATICRETE sales in his territory. Smith is a third generation tile contractor and has over 10 years of combined experience in tile distribution and sales.


Tile Redi, manufacturer and marketer of pre-formed, one-piece shower pans, has appointed Matthew Murphy to regional sales manager for the United States coastal market, where he will work to build partnerships and distribution channels for Tile Redi’s unique line of shower pans for water intrusion solutions. Murphy, who holds a Bachelor of Science degree in Marketing from the University of North Alabama, has invested more than 15 years in the national sales industrial market. In his new position, Murphy will be responsible for regional sales and marketing initiatives to increase the awareness of the company’s easy-to-install shower pans that allow ceramic or stone tiles to be adhered directly to the surface.


Q.E.P. CO., INC. announced that Vernon Cox has joined the company as Vice President of Sales, Commerical Division. Cox comes to QEP from Laticrete International where he spent the past six years and held the position of North American Sales Manager for the last two years. Prior experience also includes three years as a Territory Manager with H.B. Fuller. Commenting on Cox’s arrival, Jamie Clingan, Q.E.P.’s Senior Vice President, Sales and Marketing stated: “Vernon’s familiarity with our industry, knowledge of the products and services needed, and his professional approach to the marketplace make him the ideal candidate for this position.” Cox has spent the past 10 years in the flooring industry with a concentration on ceramic tile and stone distributors and contractors. His in-depth knowledge of project specifications and distribution will be paramount as we look to grow our Commercial Division. Cox has been an active member of many trade organizations such as CSI, NTCA and the CTDA where he recently held a position on the Board of Directors.


The National Tile Contractors Association (NTCA) presented the Fifth Annual TileLetter Awards on Thursday, May 1st during a Coverings 2008 special ceremony at the Orange County Convention Center. The NTCA presented national contracting professionals with three Commercial Awards and four Residential Awards, and also presented the Yarborough family with the prestigious Joe Tarver Cornerstone Award. Recipients included Commercial winner—Paragon Prairie Tower, Urbandale, IA; Contractor—Des Moines Marble & Mantel Co., Des Moines, IA; and Residential Grand Prize Winners—Jalnos Residence, San Antonio, Texas; Contractor—Cox Tile, San Antonio, Texas; and Pratt Residences Master Bathroom, McLean, Va.; Contractor—Holland Tile Premier Installers, Rockville, MD. NTCA also awarded the Joe A. Tarver Cornerstone Award for Service to the Industry to the Yarborough family—a driving force in the tile industry with D&B Tile Distributors. The company, headquartered in Sawgrass, Florida, purchases more than 2,000 containers of tile each year and maintains more than $5 million in inventory in the Sunrise, Florida, operation. “We are proud of our role in helping establish tile as the most durable, cost-effective and attractive floor covering for the Florida lifestyle,” said Harold Yarborough. “We will continually strive to maintain our market share and assist our customers with new products and services in this exciting industry.”


Florida Tile, Inc. announced the appointment of two new distributors for the US market, Viking Distributors and Kaiser Tile. Viking Distributors is based in Baton Rouge, LA with locations in Lafayette, LA, and Jackson, MS. Viking Distributors will be responsible for sales of Florida Tile’s porcelain, ceramic and stone products into Mississippi and Louisiana. Kaiser Tile has also been appointed a Florida Tile distributor based in Tempe, AZ. Kaiser will be responsible for sales of Florida Tile’s porcelain, ceramic and stone products into the Arizona market.

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