Industry Insights
May 2nd, 2008

May-June 2008

Tile Images Has A New Name:“Bath and Tile Images”
“With increasing demand for my hand painted sinks and water closets, I have changed the name and launched a new website:,” stated Molly Hammond of Bath and Tile Images. Painting on ceramic and porcelain results in permanent pieces of art that will last forever. China and porcelain painting is an ancient art that involves multiple layers of special glaze that is applied to a previously glazed piece. After each layer it is kiln fired making a permanent glaze. All tile, sinks, and water closets are created the same way. Hammonds’s work is hand painted, custom designed, and signed. No decals are used and no two pieces will ever be the same. The piece of art that is created will be around for generations, outliving the artist that created it, adding immeasurable personal value to her client’s home. All of my pieces are created to be used and enjoyed,” said Hammond. “Making the move to encompass her best selling hand painted sinks and water closets along with her hand painted tiles reflects the increasing demand for her art. Molly is truly an inspirational artist, she works intimately with her clients to meet their project parameters. Molly uses the ancient art of porcelain painting to custom design and hand paint sinks, tiles, and water closets,” stated her publicist.

Johnson Promoted at Q.E.P.
Q.E.P. Co., Inc. announced the promotion of Brian Johnson to Vice President Retail Marketing. Johnson, of Jupiter, FL, has been with Q.E.P. for over four years and had over ten years experience in home improvement marketing prior to joining Q.E.P. In this new capacity Johnson will now oversee the marketing efforts and presentations to the company’s largest customers, as well as its communication and brand message to the Retail Division’s ultimate end-users. Commenting on the promotion, Senior Vice President Len Gould offered, “Brian has made a tremendous impact on Q.E.P. and helped establish our leading position in the flooring industry. With this promotion, we look forward to Brian’s strategic input as we continue to grow the Q.E.P. and Roberts brands throughout the retail marketplace.”

LATICRETE has appointed Gary Jones as Technical Sales Representative for the Central Pennsylvania territory. Jones will work to educate architects, distributors and contractors on the benefits and proper usage of LATICRETE system materials, primarily in Greater Harrisburg, Reading and Lancaster. Jones will provide demonstrations and technical answers to architects during the specification process, while concurrently servicing existing distribution relationships and building the LATICRETE base of MVP distributors and MVP contractors in Central Pennsylvania. Jones comes to LATICRETE with over 20 years of professional experience in the building industry, including outside sales and top-level management positions. His in-depth knowledge of the building industry and his expertise in Pennsylvania state and local building codes, made Jones the ideal candidate to promote the benefits of installing ceramic tile and natural stone with LATICRETE system materials.

ParexLahabra Promotes Marc Brown
ParexLahabra, the parent company of leading building material brands Parex, La Habra Stucco, El Rey, Teifs, Surewall, Mer-Krete and Mer-Ko, today announced the promotion of Marc Brown to Plant Manager of ParexLahabra’s Riverside, California, location. He will have the primary responsibility of overseeing the operations of the manufacturing facility. “Marc has proven to be an asset to our company and we are thrilled to promote him to this key position.” said Julien Latrille, Director of Operations for ParexLahabra, Inc. “I am confident that Marc’s leadership will contribute to future successes.” Brown joined ParexLahabra in 2004 as a Quality Control Manager and quickly rose to the position of Assistant Plant Manager.

Louisville Tile
The Louisville Tile Nashville branch is pleased to announce that Patti Smith-Connelly is now Regional Sales Manager, and Dale Womack is named Customer Service/
Operations Manager. As Regional Sales Manager, Patti is now responsible for all outside sales for the Nashville branch, a natural extension of her experience and success with the A&D market. In his important new role, Dale oversees the Nashville branch’s inside sales and the branch’s operations, leading our team to ever-increasing excellence in customer service.

Fazio introduces Color Mirage™ and Modono
Color Mirage™, a decorative glass product line recently introduced to the market by the Applied Coatings Group (ACG), has been designed by Carrie Fazio, the principle and lead designer of revamp, a New York design firm. Fazio was selected after an exhaustive national search. As an independent interior designer for Color Mirage, Fazio designed the 2008 glass tile collection, Modono, to be introduced at Coverings in April of this year and will continue to design the 2009 collection which is expected to contain even more exciting, elegant and colorful glass. The Modono Glass Tile collection utilizes the firm’s optical thin-film technology at its state-of-the-art manufacturing facility in Rochester, New York. Fazio combines her work experiences in advertising and interior design to bring a unique skill set that sets her work apart in the design community. Fazio has been the lead designer for projects in New York, North Carolina and California Her portfolio includes the New York Wine & Culinary Center, a Renaissance boutique hotel, numerous commercial properties, a chain of upscale and trendy cosmetic centers and high end residential properties. “Carrie’s eye for color and texture, which is what we ultimately sell, convinced us that she was the best suited to help us. We have every expectation that the marketplace will acknowledge the quality of our designer selection by embracing this new, colorful and elegant glass tile collection,” said Andy Pomeroy, president and CEO of ACG. “Not only has she shown us that she is a great designer, she has exhibited great passion and excitement in the process that has inspired our entire team which, by the way, consists mostly of engineers. It’s been a real pleasure watching our staff engage with Carrie and develop an understanding of design objectives and the design process. Our organization is much better equipped to manage the evolution of the Modono line as a result.”

Crossville Promotes Laurie Lyza to Director of Marketing
Crossville, Inc. has promoted Laurie Lyza to Director of Marketing. Since joining Crossville in 2005 as Marketing Manager, Lyza’s responsibilities for the company’s marketing efforts have continued to grow. In her new role, she will have primary responsibility for all marketing initiatives as she works with Crossville’s marketing team to develop and coordinate new product launches and special events, as well as to oversee marketing communications nationwide. “Crossville’s image and visibility in the marketplace, and in the design journals and the flooring trade press have never been better,­ says Crossville President John Smith. “Much of this is due to the quality and sophistication of the marketing program that Laurie Lyza and her team have developed. She has established a new level of cooperation and professionalism in the Marketing Department that is recognized and appreciated by the entire Crossville family.”

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