July 1st, 2005

July-August 2005

Florida Tile introduces four new lines

Florida Tile debuted four exciting new product lines at Coverings 2005. Basalto is a glazed porcelain with slightly clefted edges and the look of marbleized stone. Available in two generous sizes of floor tile with matching mesh-mounted sheets of mosaics, including a Multi sheet for mixing and matching that has no limits. Basalto porcelain tile is appropriate for all interior residential and most commercial wall, countertop and floor applications. Biltmore is a soft, matte floor tile in two floor tile sizes, 13″ x 13″ and 16″ x 16″. The three naturally shaded colors are combined in a 3″ x 13″ mesh-mounted listello to add a decorative touch. Use as an accent or as a full back splash. Biltmore floor tile is appropriate for all residential wall, countertop and floor applications. Caldera is a glazed porcelain floor and wall tile with the look and feel of Rapalano Stone at an affordable price. It offers multiple decorative options with two sizes of floor tile and two sizes of wall tile, including the popular 10″ x 13″. Two different mosaics expand options further. Caldera porcelain wall tile is appropriate for all interior commercial and residential wall and countertop applications. VillaAntica is another glazed porcelain with a chiseled edge and natural fume. This rustic tile is available in both floor and wall in generous sizes, 12″ x 12″, 18″ x 18″ and 6″ x 6″, 8″ x 12″ respectively. Multiple decoratives including a 6″ x 6″ embossed insert and five different mesh-mounted mosaic sheets increase the design possibilities.Villa Antica porcelain floor tile is ADA compliant and appropriate for all residential and most commercial floor applications. ( )

Ultralite Mortar™ from Mapei

MAPEI Corporation has just launched a new lightweight mortar that carries eye-catching benefits for the tile and stone installation trade. Pound for pound, Ultralite Mortar gives twice as much coverage as traditional thin-set mortars. An installer can now use 25 lbs. of product to cover the same square footage that used to require 50 lbs. “The reduction in dead load on the floor is significant. For example, a 20,000 square-foot commercial floor would be lighter by three-and-a-half tons,” says MAPEI Product Manager Brian Pistulka. MAPEI’s unique Easy Glide Technology™ formula creates a buttery consistency that dramatically lessens fatigue while troweling, especially on vertical surfaces. Ultralite Mortar also has all of the best performance characteristics of four separate industry products: Non-sag mortars: Ultralite Mortar installs large-format tile, stone and porcelain on vertical surfaces with no slip or sag. Medium-bed mortars: Ultralite Mortar builds up high and firm without slump under large-format tile, stone and porcelain. Its superior wet-in characteristics also provide exceptional contact. Thin-set mortars: Ultralite Mortar has strength and flexibility comparable to the industry’s leading polymer-modified mortars and needs only the addition of water during mixing to achieve its outstanding application properties. Mastic: Ultralite Mortar is ultra-smooth and lightweight, and it grabs on to the trowel for mastic-like application. Ultralite™ Mortar is formulated with BioBlock™ technology to inhibit the growth of odor- and stain-causing mold, mildew and bacteria. When used with grouts, caulks and waterproofing with BioBlock technology, Ultralite Mortar is part of a complete antimicrobial system for tile and stone installation. ( )

New wall tile palette from United States Ceramic Tile

United States Ceramic Tile Company has expanded its product line to include a new wall tile palette. Offered in both Bright and Matte Glaze, the wall tile comes in 65 various primary, contemporary and speckled colors that will enhance any decor. Each wall tile color has coordinating floor tile to complete the system. Sizes include 4¼ x 4¼, 6 x 6 and 3 x 6 along with a range of trim options. Luxor is a double-loaded, rectified porcelain floor tile that comes in a polished or unpolished option. Luxor , with its natural shade variations, provides endless design possibilities and is available in four colors: Ivory, Sand, Cocoa , and Cinder. Luxor ’s sizes include 16 x 16 and 12 x 12 as well as a 3 x 12 bullnose. Genesis is an innovative, new double-pressed porcelain product. With Genesis, the tile is pressed, decorated and then pressed for a second time before entering the kiln. The second press produces the appearance of natural stone. Compared to natural stone, this product is less porous, has greater hardness and is resistant to staining and freezing. Genesis includes the series Magma and comes in the colors Sandstone, Bedrock and Everglade. This product is available in the sizes 13¼ x 13¼, 13¼ x 21¼ and 21¼ x 21¼. Nevada is a glazed porcelain floor tile inspired by stone. Nevada ’s moderate shade variation allows for a unique and custom look to any room. Available in an 18 x 18 size, Nevada is suitable for both residential and commercial applications. (

Assiria Series

Eliane is introducing its ceramic Assiria Series as a timeless floor and wall design element. Simple roses and lilies accent Assiria field tile and decorative pieces. In marble-like hues, Assiria is offered in Assiria Alpe, Assiria Marfim, Assiria Gelo and Assiria Verde. Each shade features floral and square designs in Assiria colors. “Assiria is an elegant option for interiors,” said Marcio Muller of Eliane. “Its soothing colors and original accent pieces make it a unique series in Eliane’s fine collection of ceramic tile.”

Sizes available through Assiria include: 13″ x 13″, 3″ x 13″, 8″ x 12″, 3″ x 8″, 2″ x 8″ and 1″ x 8″. The tile is also available in an ultra-modern, large format of 13″ x 23″. ( Renaissance Tile & Bath introduces Nest

Nest is the new luxury tile line exclusively from Renaissance Tile & Bath. The debut line from the O’Neill Ruppel design studio embraces simple color, large scale and the use of symmetry and repeat. Clean lines and increased scale provide subtle architectural detail in a fresh array of neutral colors. The unique 5″ by 5″ and 2.5″ by 5″ field tile sizes combine with decorative borders and moldings to create distinctive patterns and match the backdrop of any home décor. (

Imperial Slate

Natural slate’s fusion of organic colors and clefts defines American Marazzi Tile’s Imperial Slate glazed ceramic line. Resplendent layers of color and texture excite the senses while the glazed surface eliminates the flaking and maintenance routines associated with the original. The tile face expresses the features of slabs riven from the prehistoric earth—scratched, split, robust. Three Class 4 colors—Imperial Black, Imperial Rust and Imperial Tan—are available in 12″ x 12″ size; Imperial Mix (pre-mixed blend of Imperial Black and Imperial Rust) is available in 6″ x 6″ size that conveniently provides exciting design alternatives. Rich, layered colorations of ochers, olives, blacks, browns, cottos, creams, and rusts vary significantly from piece to piece and readily complement other diverse design elements, either rustic or contemporary. The ADA recognized COF of > 0.60 makes it an appealing choice for floors, walls, fireplace and shower surrounds, backsplashes and countertops in both residential and commercial settings. (

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