From the Editor’s Desk
November 1st, 2004

by Janet Arden, Editor
November-December 2004

Unfinished business: trends, logistics, and survey results

This issue of TileDealer marks the second year of our publication. Last year at this time we were anxiously waiting for our first issue to come off the presses. This year—with six issues under our belt and the seventh ready to print—the one thing we are sure of is that there is no shortage of interesting tile industry stories to deliver to our readers.

According to last spring’s Reader Survey, one of the topics many of you asked us to continue to cover was trends. So, with this issue we introduce the first in a series of short trend reports on what’s selling in various regions of the US. We begin on page 30 with the sunbelt cities—everywhere from southern California to Florida. Look for the East and West Coasts and the Midwest in upcoming issues.

The international impact of the ceramic tile industry is evident everywhere. One of the countries most important to the industry is Spain, which ranks as the #1 country in the world in per capita consumption of ceramic tile. This month I was especially pleased to talk, One-on-One, with Inma Roca, former director of marketing and public relations for Tile of Spain and currently ASCER’s representative to Coverings. Her expertise is evident not only in the ceramic tile industry, but in all aspects of international trade. Perhaps even more important, her enthusiasm for ceramic tile and the industry is infectious. Don’t miss her insightful comments.

Bugs, fumigation and RFID. Whether you import tile yourself or you sell products imported by other distributors, you need to read “Moving Tile form Point A to Point B” to fully understand the time and complexities of moving tile from country to country.

Because more and more of you are visiting our website, and participating in the online survey, we thought you may be interested in some recent survey results:

• When we asked, “what percentage of your company’s sales are to the commercial market?” more than half of you said less than 25%.

• When we asked, “How much training do you receive a year?” more than half of you said 0-10 hours.

Your responses to online surveys and your comments to TileDealer features (also online at are important in helping us shape issues to come. We look forward to hearing from you

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