Cersaie 2004 Highlights
November 1st, 2004

November-December 2004

The 22nd edition of Cersaie, held in Bologna, Italy, welcomed a record-breaking total of 98,592 visitors. Event officials noted a particularly sharp increase in foreign attendance, up 4.9% from 2003 to 25,706. The addition of two new halls increased the show floor to 156,00 square meters and allowed a total of 1,057 exhibitors, including 208 foreign companies from 35 countries, to participate.

A majority of the new attendees were overseas visitors, bringing the overall total of overseas visitors to 25,706. This is a new record. The number of Italian visitors also rose from 66,336 in 2003 to 67,117 in 2004.

The packed program of events also drew outstanding attendance figures.

• More than 700 people attended “Manufacturing in Italy—Society, Public Sector and Markets,” a conference promoted by Assopiastrelle and organized by Edi.Cer. Spa. Moderated by Giancarlo Mazzuca, publishing director of QN – il Resto del Carlino, the meeting featured Luca di Montezemolo, Chairman of Confindustria and BolognaFiere, Adolfo Urso, Vice Minister for Production Activities, Sergio Cofferati, Mayor of Bologna, and Sergio Sassi, Chairman of Assopiastrelle.

• Close to 150 Italian and foreign journalists took part in the Ceramic Tiles of Italy International Press Conference, an event promoted by ICE and Assopiastrelle and sponsored by Mapei. The press conference included presentations by Sergio Sassi, Enzo Mularoni (Assopiastrelle Vice Chairman for Promotional Activities and Trade Fairs), Laura La Corte, Director of the ICE’s Consumer Goods Division, and Giorgio Squinzi, Chairman of Mapei.

• The innovative Production of Value in Architecture was moderated by Adriano Bonafede (Repubblica—Affari e Finanza), and featured a selection of panellists that included: Luigi Mastrobuono, Managing Director of BolognaFiere, Sergio Sassi, Chairman of Assopiastrelle, Massimo Iosa Ghini, Markitecture Scientific Committee, Gualtiero Tamburrini, Chairman of Assoimmobiliare, Claudio de Albertis, Chairman of ANCE, Massimo Ponzellini, Vice Chairman and Managing Director of Patrimonio dello Stato, Gianfranco Imperatori, Chairman of Associazione Civita, Emilio Biffi, Managing Director of Pirelli Real Estate, and Felicia Bottino, Chairwoman of OIKOS. Aldo Colonetti, Chairman of the Markitecture Scientific Committee, moderated the afternoon session. It was introduced by Enzo Mularoni, Vice Chairman of Assopiastrelle for Promotional Activities and Trade Fairs, and followed with addresses from Marco Tamino, Egbert Kossak, Ugo Trame and Antonio Citterio. The speakers outlined high-profile European urban redevelopment projects from the standpoint of the relationship between client and real-estate intermediaries.

• A program of company workshops, each showcasing innovative applications of ceramic products included: ‘Architecture and the environment: the aesthetics and semantics of ventilated walls’ by Marazzi Tecnica; ‘Technical products and technologies for designing international airports’ by Cooperativa Ceramica d’Imola; ‘Public places and the visually disabled: guide routes imprinted on Granitogres tiles’ by Ceramica Casalgrande Padana; and ‘Special Ceramics for Piazza Italia in Kobe, Japan’ by Ceramica Del Conca. The program began with an event organized by iGuzzini entitled ‘Designing with light: man, spaces and the perceptive dimension’.

• The next international exhibition of ceramic tiles and bathroom furnishing, Cersaie 2005, will be held in Bologna, Italy from September 27 to October 1, 2005 and looks to continue its record-breaking success.

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