Industry Insights
July 1st, 2004

July-August 2004

Crossvillesigns D & B Tile

Crossville’s wide variety of Porcelain Stone® tile, plus glass and metal
decorative accents is now available to designers, contractors, and retailers in
South Florida through D & B Tile Distributors. Headquartered in Sunrise,
Florida, the company, which has been in business for 45 years, will offer
Crossville® products at locations in Sunrise, Perrine, Miami, Hollywood, Pompano
Beach, Delray Beach, West Palm Beach and Port St. Lucie. (954-846-2662;

Polycor acquires Colorado Yule Marble

Polycor, Inc., the Quebec-based stone quarrying and fabricating firm has
acquired the Colorado Yule Marble quarry operation. Colorado Yule Marble has
been celebrated as one of the purest marbles ever quarried and compared as a
rival to the Italian and Greek marbles of ancient fame. The architect of the
Lincoln Memorial selected Yule Marble for the monument’s exterior. Other
well-known projects include the Tomb of the Unknowns at Arlington National
Cemetery, the United States Customs House and more. In August of 2003, Polycor
purchased the Georgia Marble Company, one of the United States’ oldest and
longest running stone quarrying operations. (800-334-0122)

Whalen joins Alpha Professional Tools

Alpha Professional Tools is pleased to announce Jim Whalen has joined their
sales team. He will be responsible for the Mid-Atlantic Territory, which
consists of Delaware, Maryland, Southern New Jersey, Western New York, North
Carolina, South Carolina, Central and Eastern Pennsylvania, Eastern Tennessee,
Virginia and Washington D.C. Whalen has several years of outside sales
experience in other industries and has covered these areas in his previous

MAPEI celebrates 25th anniversary in Canada

MAPEI is celebrating 25 years of business in Canada. The parent company,
MAPEI Group, was launched in 1937. In 1978, the owners of MAPEI, Rodolfo and
Giorgio Squinzi, chose Laval, Quebec as the site to establish MAPEI, Inc., their
first plant outside of Italy. From one location, MAPEI, Inc. has grown to 335
employees in four plants across Canada. Nicholas DiTempora, President of MAPEI
Americas (which includes MAPEI Inc.), said, “MAPEI employees and clients have
come together as our family and friends over many years. The relationships that
have developed over this time have contributed to making us a strong presence in
the Canadian construction industry.” Distributed in over 80 countries, MAPEI is
a single source supplier of flooring installation systems for residential and
major commercial projects. MAPEI is a registered provider to the AIA/CES program
and offers training related to ceramic and stone tile, floor coverings and
concrete repair. MAPEI is an environmentally conscious manufacturer, and
provides BioBlock™ system of antimicrobial protection in select

NTCA opens west coast office

In an effort to expand its programs on the west coast, the National Tile
Contractors Association is pleased to announce it has opened an office in Las
Vegas, Nevada. Effective May 1st, NTCA Director of Training and Education Justin
Woelfel, Jr. has relocated to Las Vegas and will coordinate his responsibilities
from there. “Las Vegas is a perfect venue for NTCA on the west coast, as it is
within driving distance to several key cities, ” said Executive Director Bart
Bettiga. “Over the next several years, we intend to significantly increase our
membership by providing increased services and additional educational programs.
Having offices in Jackson, Mississippi, and Las Vegas, Nevada, allows for more
flexibility in responding to our members’ needs.” You may contact the National
Tile Contractors Association Las Vegas office via mail at PO Box 81047, Las
Vegas, Nevada, 89180-1047; or via telephone at 702-262-9190 and FAX at
702-730-2019. Justin Woelfel, Jr. can also be reached via email at

Industry partners tile Habitat homes, train crewleaders to tile

Industry partners, working through Tile Partners for Humanity, donated tile,
installation materials and training to tile five Habitat for Humanity homes in
Costa Mesa, Calif., in late April. The five houses included the 100th house
built by Habitat for Humanity of Orange County. Partners donated materials to
cover nearly 3,000 square feet of floor and wall space and trained Habitat
crewleaders to install the tile in the homes. Tile Partners for Humanity is a
partnership between the tile industry and Habitat for Humanity International.
Industry partners provide tile, setting materials, tools, floor preparation
materials, cleaners and sealers, labor and installation training to Habitat
affiliates interested in building with tile.

“This is an amazing partnership for our affiliate and one that we hope to
maintain for years to come “In addition to the materials, these partners taught
our crewleaders to install tile. We can now train other volunteers and
homeowners to handle the tiling in future homes. Habitat is all about learning
and sharing new skills, and this is one we know we will use time and again,”
said project coordinator Jason McKinstry.

Orchid Ceramics donated its Newcastle Sand ceramic and Planet Gray/White
porcelain tile to cover the kitchen, living room, laundry area, halls, and
bathrooms in each home. The company also donated extra material that should keep
the affiliate tiling through next year. The company is based in Tulsa, Okla.,
and has a distribution center in Anaheim, Calif.

Custom Building Products donated surface preparation materials, including
Wonderboard and RedGard Waterproofing and Anti-Fracture Membrane, as well as
setting materials, grout, tools, and sealers. Custom Technical Service
Representatives Kory Jones and John Alldredge spent a day training 25
crewleaders to install tile so they could train volunteers for future projects.
Custom is based in nearby Seal Beach, Calif.

Gray LaFortune and Paul Wilson of the Ceramic Tile Institute of America,
based in Culver City, Calif., trained an additional 20 crewleaders to install
tile. CTIOA, along with The Tile, formed TPFH in 2002. LaFortune and
Wilson have participated in numerous TPFH builds across the country.

Representatives of Orchid and Custom toured the homes and met representatives
of HFHOC, including new homeowner Kari Bernard and her son Elijah.

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