Showtime! Surfaces and Cevisama Initiate 2004 Show Calendar
January 1st, 2004


Jan-Feb 2004

The turn of the calendar to a new year – 2004 – also marks a new schedule of industry trade shows. Promotional evidence indicates that one could attend a different show, somewhere in the world, every week if time and budget allowed. However, most of us find it difficult to manage time away from business to attend even the most important shows to our businesses. This makes it even more important to select those venues where we will see the most important suppliers and manufacturers, where our businesses will get the best exposure and where the networking is most beneficial. TileDealer has researched two of the larger upcoming events, talking to prospective attendees and exhibitors about what to expect from Surfaces and Cevisama.

Surfaces 2004 is January 28-30th in Las Vegas, Nevada. This year the event is expected to draw more than 900 exhibitors of carpet, rugs, hardwood, tile, stone, marble and specialty flooring. Industry leaders say the key to understanding Surfaces is the product mix – carpet, hardwood and rugs as well as ceramic tile. This means the exhibitors and buyers are drawn from a much larger pool.

Many CTDA members choose not to attend Surfaces because they are not buying from this product mix. Others, like Steve Stone of Master Tile, will be an exhibitor at Surfaces but calls Coverings the company’s “buying show.” Stone says he views Surfaces as primarily a West Coast show with more floor coverings than tile.

The absence of some of the larger carpet manufacturers, who are adopting a different marketing tactic, will undoubtedly have some impact on the 2004 show. However, some attendees and exhibitors believe this may direct more attention to smaller exhibitors.

Cevisama is March 2 – 6, 2004, in Feria Valencia, Spain. The 2004 fair will benefit from an additional 10,000 square meters of exhibit space, the result of an expansion of the fair premises. As a result Cevisama is set to enjoy a net occupation of 86,000 square meters. Before the fair closed in 2003, over 70,000 square meters of exhibition space had already been booked for 2004. More than 17% of the participating companies will come from outside Spain, making the 22nd Cevisama the most international in the history of the fair. Despite the growing importance of bathroom exhibitions at the fair, ceramic tile continues to be the most important sector represented at Cevisama.

TileDealer talked to a number of “occasional attendees,” who have shopped Cevisama, although not necessarily every year. As one dealer pointed out, “It’s interesting to see what’s there. But if I don’t go, chances are the salesmen I would see there will show up at my door. They really do want to sell their product.” Cevisama does give exhibitors the opportunity to debut new lines.

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