January 1st, 2004

Jan-Feb 2004


The Turkish Ceramics Association, world-leading manufacturers and exporters of ceramic tile, attribute the industry’s success to its advanced technology and design. “Sixty percent of the ceramic tile sector’s current production came into existence after 1990, and ceramic firms have been constantly renewing their investments over the last decade,” said Turkish Ceramics Federation President Adnan Polat.

Kaledebur, a leading Turkish manufacturer and exporter of ceramic tile, has recently introduced Kale Stones and the Ottoman Collection to the marketplace. Inspiration for the Ottoman Collection came from the Ottoman Palaces. The Saint Sophia line is based on the Saint Sophia Museum, recognized as the eighth wonder of the world. Each series in the collection includes borders and listellos in various sizes. The Kale Stone series uses twin press technology to duplicate the look of natural stone in ceramics. Ege Seramik’s new Santa Barbara series is based on Rapallano stone and includes wall and floor bullnoses. Vitra Tiles’ Galia Series offers porcelain floor tiles and earthy ceramic wall tiles for residential and commercial installations. (90-212-266-52-54;


Radiant Floor Warming utilizes state-of-the-art technology to place heated comfort under tile, stone, wood, vinyl and wall-to-wall carpeting or any surface approved for under-floor warming systems. Radiant uses an S-shaped heating element mat that ensures error-free installation, along with a simple, wall-mounted thermostat and timer provide warmth and comfort where and when you want it. The easy-to-install, reliable technology from Radiant Floor Warming comes with a ten-year Manufacturer’s Warranty. (203-228-0209;

LARGE TILE ECB KIT National Applied Construction Products introduces its newest problem solving product, the Large Tile ECB Kit. Designed specifically for large tile, at 24″ wide the ECB in this kit can be used for anti-fracture and crack bridging under 12″ x12″ and larger tile. This new KIT contains a 24″ wide roll of ECB Anti-Fracture Membrane, a pint of NAC TAC Interior Primer, a primer brush and a utility knife. (800-633-4622;


Ceramic Tile Trends’ Aquarius Series features five colorful fish designs for endless interior design options. The series is available in a 4-1/8 by 4-1/8-inch format with a 2-1/2-inch by 6-inch border with starfish and ocean designs. Two additional accent tiles emulating ocean waves are also available. (212-358-5557;


Crossville Porcelain Stone®/USA presents the Stainless Steel Series – high-tech tile for walls and floors. A unique construction, which fuses a stainless steel exterior to a durable porcelain body, makes these tiles ideal for residential and commercial installations, particularly kitchens, restaurants, bars and baths. Nine textures, numerous sizes in square and triangular tiles, plus borders, offer designers and consumers a chic, modern look.

“The Stainless Steel Series adds a new dimension to Crossville’s metal offerings,” explains Barbara Schirmeister, color and design consultant for Crossville Porcelain Stone®/USA. “In addition to shining brightly in commercial settings, this amazing architectural product also enhances residential kitchens and baths when paired with stainless steel appliances, as well as nickel and chrome fixtures.” The Stainless Steel Series is available in a range of sizes including square tiles from 2″ x 2″ through 24″ x 24″; triangular tiles in 2″, 4″, 8″, 12″, 16″ and 24″; plus 1″ x 8″ and 2″ x 8″ liner bars, and a 3″ x 12″ surface bullnose. (; 800-221-9093)


Designed by Boyce & Bean, Crossville’s new Illuminessence Glass is the only cast glass tile available in the U.S. The program’s three series – Prism Glass, Prism Glass Listellos and Radiance Glass – are made of cast, translucent glass that is textured front and back to capture, refract, bend and twist light as never before. Floors, walls and countertops come alive with great visual depth – like looking into a sun-dappled pool – reflecting an ever-changing essence of light from within. All are manufactured using a quantity of recycled glass and are available in nine water-inspired colors.

Prism Glass: The Prism Glass series offers texture on both sides, plus it’s the same size and thickness as Crossville’s Milestone Mosaics and Cross-Colors Mosaics (3″ x 3″ x 1/4″ thick), so it works well with them as an accent tile for walls and countertops. It’s available in three finishes: Clear, Frosted and Iridescent.

Prism Glass Listellos: The Prism Glass Listellos are solid glass trim pieces that reflect light differently than the Prism Glass tiles due to their thickness and surface texture variation. They are available in five surface textures and sizes: Ebb Tide (7/8″ x 7 15/16″), Waterfall (1 3/8″ x 7 ¾”), Surf (1 ¼” x 7 13/16″), Wave (9/16″ x 7 11/16″) and Icicle (3/4″ x 7 11/16″).

Radiance Glass: The Radiance Glass series is designed for floors, walls and countertops. Available in two finishes, clear and frosted, and three sizes – 3″ x 3″, 3″ x 6″ and 6″ x 6″ – all are 5/16″ thick to allow for floor applications. Radiance Glass is textured on both the front and back surfaces to provide a visual depth similar to that of Prism Glass; however, the textural design is different.

“There are basically three types of glass tile: enameled, fused and cast,” says Jim Dougherty, Vice President of Marketing and New Business Development for Crossville. “With the introduction of the Illuminessence program, Crossville now offers all three types: Illuminessence is an example of cast glass, where molten glass is pressed into the shape of the glass tiles. Because the color permeates the translucent glass, which is textured on two or more surfaces, Illuminessence Glass reflects light like no other tile on the market. It is truly a unique product.” (; 800-221-9093) MAPEI INTRODUCES ULTRABOND ECO 711

The challenge was a need to get the work done quickly. MAPEI responded with Ultrabond ECO 711 high performance adhesive, which allows floor-covering installers to begin setting vinyl composition tile (VCT) within 30 minutes of adhesive application over an approved substrate. The time saving adds up quickly when a large surface is being covered, because ECO 711 sets fast and holds strong. Mark Colbert, of Columbus Commercial Floors in Columbus, OH, puts it this way, “All jobs require floor preparation. With some products, floor prep can take valuable time while we wait for the adhesive to set up. ECO 711 dries quickly and retains great grab.” Ultrabond ECO 711 is a premium, clear thin-spread adhesive with superior tack that grabs the VCT right away and ultra-high shear strength that prevents the tiles from shifting if walked on during a large installation. “We wanted to provide a faster, stronger adhesive for installers, and Ultrabond ECO 711 meets their needs,” says Michelle Swiniarski, MAPEI Product Manager for Floor Covering Installation Systems. She adds, “Solvent-free ECO 711 also contains BioBlock™ antimicrobial protection, which reduces the chances of mold and mildew growth. ECO 711 saves time during installation and offers added protection in the long run.” (; 800-42-MAPEI)


Roberts Consolidated Industries, Inc. reintroduces their 10-140 30′ Tape Measure. Brightly colored for “easy to find” visibility, this red rubber tape measure is hard to miss. The rugged case, strong spring return, thumb lock and steel belt clip make the 10-140 an easy choice for installers.

Roberts also announces the new 10-138 100′ Fiberglass Tape Measure. Featuring a 100′ fiberglass reinforced tape and steel end hook, the 10-138 resists stretching and is coated to resist abrasion. The 10-138 also features a tough ABS case with rubber hand grip and folding retracting crank.

Roberts is committed to supporting the professional installer’s needs. (; 800-423-6545)

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