From the Editor’s Desk: Welcome to TileDealer!
November 1st, 2003

From the Editor’s Desk: Welcome to TileDealer!

by Janet Arden, Editor Nov-Dec 2003S

TileDealer was created to provide knowledge of materials, trends, and techniques and therefore increase the effectiveness of ceramic tile and stone salespeople. One of CTDA’s strengths has always been communicating to “dealers” issues like how to manage the company most effectively, how to market products, how to train salespeople, etc. Our goal at TileDealer is to provide you with more than just the facts on the business issues that matter most to you; it’s to talk to the experts, gather all the relevant information & add value to you by presenting it in a way that will help you implement this knowledge.

This month, for example, TileDealer went to your customers – the architects, designers and homebuilders who are specifying ceramic tile and stone – to learn firsthand what they use and why. The projects discussed range from the Detroit Airport to the semi-custom housing development down the road. Some of their answers may surprise you, some may sound familiar. We hope all of them help you sell more tile.

TileDealer also went One-on-One with Tamara Christian, president of National Trade Productions, the newly appointed manager of our major industry trade show – Coverings. After nearly 20 years with the previous show management, Coverings has made a significant change. Christian and her team have a big job ahead of them. They’ve jumped right in with targeted marketing, increased magazine penetration, and a revamped agenda of awards and entertainment. Turn to page 19 to see how Coverings 2004 will offer you more than ever before.

Finally, we couldn’t go to press in mid October without covering Cersaie, the fall market in Bologna, Italy. TileDealer recruited a team of “guest reporters” to give us their take on the show. This perspective will provide you with a “day in the life” of a distributor at Cersaie. Jack Knies, Vice President at East Coast Tile Imports, Inc.; Lola Kladder, President of American International Tile Co., Inc.; and Steve Calkins, President at Statements, Inc. offer their report – with plenty of pictures – on page 29.

To see more of what’s new in the marketplace, turn to TileDealer’s new products column, Innovations. To get the scoop on people and places, turn to Industry Insights. Finally, if you’re looking to hire the help you need, sell used equipment, and more, consider a TileDealer classified ad. Put together a 30-word ad for just $20; additional words are fifty-cents each. Call (630) 545-9415 to place your ad.

TileDealer will be published bimonthly. Upcoming issues will feature a 2004 Industry Economic Forecast, Setting Materials, and Logistics from Manufacturer to End-User. We’ll continue One-on-one interviews in every issue as well as a Sales and Management column from pros like Jim Pancero and Al Bates. Of course, TileDealer will offer first-rate coverage of industry events like Coverings.

Most importantly, we welcome your comments, your questions and suggestions. You can reach me at or at (630) 545-9415.


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