July 17th, 2014

E. CANTON, OH (July 16, 2014) – Five members of the tile industry donated tile and installation materials to tile three Habitat for Humanity homes in Woodland Park, Colorado, in April.

Daltile, Capco Tile & Stone, and Marino Tile and Marble all donated tile. Merkrete, a division of Parex USA, donated thinset mortar and grout and Tile Traders contributed tile backerboard. All of the companies donated from their facilities in Colorado Springs, which is a short distance from the Habitat project site.

Two volunteers installed tile backerboard donated by Tile Traders in Woodland Park, CO

The homes completed a six-family project, which includes one family that fosters special needs children. Habitat adapted the house plans to make the home ADA compliant and said the donation of tile floors and walls helped them meet those requirements and reduce the overall cost to the family. The project was also part of a Habitat initiative known as Women Build, in which women make up the entire volunteer force. Under the leadership of Habitat construction supervisors, the women also handled the tile installation!

Tile Partners for Humanity represents the partnership of tile industry members working to support nonprofit partners like Habitat for Humanity and community outreach centers through donations of tile materials and labor. TPFH coordinated the donations on behalf of Habitat in Teller County.

The donors included members of longtime TPFH supporters Ceramic Tile Distributors Association and National Tile Contractors Association. Merkrete, Marino Tile and Marble, and Tile Traders are members of CTDA and Capco Tile & Stone, Merkrete and Marino Tile & Stone are members of NTCA. Daltile is a member of both CTDA and NTCA and is also a national corporate sponsor of Habitat for Humanity.

An all-female volunteer crew installed tile in three Habitat homes in Woodland Park, CO

Jamie Caperton, executive director of Teller County Habitat for Humanity, said it was an incredible experience for both volunteers and families. “What a delight it was to work with such generous partners like these to provide such a warm and welcoming home for our families during the Women Build Week. The ladies had tons of fun laying tile and totally look forward to next year!”

For Derek Richardson of Capco Tile & Stone, it was a chance to show appreciation to the community. “Capco Tile & Stone was happy to make a contribution to support Habitat for Humanity and the local community. As a long time local small business in Colorado Springs we feel it is important to give back to the community that has for so long supported us. Thank you Colorado Springs!”


Luciano Tavares of Merkrete said they were happy to participate. “Parex USA as a company, represented in this case by our tile and setting materials brand Merkrete, was proud to be part of the Habitat for Humanity project in Woodland Park, CO. Our facility in Colorado Springs was convenient and practical by supplying the right setting material for the size of the tile used in the project, including Merkrete 720 Marble Pro and Merkrete Integra for the installation of the glass tile. We liked that our facility was able to assist on a local level and knew that our donation was going to be used for a good cause.”

Merkrete donated thinset mortar and grout for three Habitat homes in Woodland Park, CO

Herb Miller, Executive Director of TPFH and its parent organization, Mountain Re-Source Center, said the project could not have come together without the support of so many members of the tile industry. “It’s only through generous partners and their desire to improve their communities that we’re able to support the work of our nonprofit partners. Three families now know the joy of home ownership and the value of beautiful tile floors in their homes. Thank you for your partnership!”

About Tile Partners for Humanity/Mountain Re-Source Center

Tile Partners for Humanity represents a partnership of tile industry members supporting Habitat for Humanity and other nonprofit organizations. TPFH is part of MRC, which welcomes donations of all types of building materials as well as disaster relief supplies, educational resources, household necessities, and medical supplies. To donate or for more information on MRC or TPFH, contact MRC Executive Director Herb Miller at 304-678-4229/ hmiller@mountainre-source.org or Networking Director Ally Venugopal at 425-429-6188/ allyv@mountainre-source.org. MRC provides a donation receipt for tax purposes. For more information, visit www.mountainre-source.org or www.tpfh.com.


Cool, Contemporary Stainless Steel Added To Florida Tile’s PietraArt Bliss Collection
June 12th, 2014

LEXINGTON KY ¾ The addition of stainless steel to the Florida Tile PietraArt Bliss line continues to advance this fusion of stone, glass and metal into a cool, contemporary collection.

According to Florida Tile Marketing Director Sean Cilona, “The already popular decorative Bliss line which incorporates natural stone and glass goes to a new level with the addition of new elements.”

“We took the seven best colors of existing high-quality granite, marble travertine and glass in the most modern colors, then incorporated a new vein cut marble along with the stainless steel. The result of this fusion is one of the hottest concepts in decorative tile,” Cilona adds.

The rectangular-only line is offered in eight colors which incorporate different grays, blues and brown earthtones: Arctic Night, Deep Grotto, Fossil Rock, Nature Trail, Nordic Storm, Seacoast, Twilight Mist and Woodland Park.

According to Cilona, “Florida Tile took cues from high-end residential and hospitality design in creating these color blends so they would lend themselves to virtually all interior style tastes and work with virtually any other hard surface in porcelain, ceramic, natural stone and wood.”

The new line is available immediately.

florida tile stainless WOODLAND PARK photo jun14


For more information, visit www.floridatile.com


Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. 


Pebbles Natural Stone Mosaic Collection Extends Florida Tile’s PietraArt Line
June 9th, 2014

LEXINGTON KY ¾ Florida Tile continues to expand its PietraArt stone collection with the introduction of the Pebbles line of natural pebble mosaics for walls and floors.

Pebbles was unveiled in Las Vegas late April at one of the industry’s largest conferences and trade shows, Coverings, and is available immediately.

According to Florida Tile Marketing Director Sean Cilona, “Memories of wading barefoot in a pond or stream and the feel of soft pebbles underfoot are the inspiration for this new line.”

“Pebbles is an another extension of our popular and growing PietraArt stone line,” Cilona says. “We focused on the best-selling colors of traditional rounded-surface pebbles and added flat-surface ones for a different texture. Then, because Florida Tile sees Pebbles as an up-and-coming look, we added some new and coordinating colors.”

“Pebbles is unique in two ways,“ Cilona says. “First, these mosaics are offered in smooth and naturally rounded surfaces and also standing stones, meaning presented on their edges. The result is unlimited new looks in texture for interior design, whether it is for a traditional, stand-alone floor or wall installation, accent, pool or spa environment or fireplace surround.”

florida tile pebbled pietra art RainbowStanding 6jun14

“Second, Pebbles is unique in that the styles are handmade by highly trained mosaic artisans,” Cilona adds

He added, “Furthermore, because this is a natural stone product, no two stones, no two mosaics ever look alike.”

Pebbles is offered in 12×12-inch, interlocking mesh-mounted mosaics for floors and walls, and 6×12 and 4×12-inch for walls.

Colors are Black Pearl, Cotton, Mixed Salad (browns, blacks and grays), Redwood, White Snowball and Yellow Stone.

Decorative trim options are available in a 6×12 round version and a 4×12 standing pattern (stones are set on edge). For more information, visit www.floridatile.com


Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. 



NAC Products Unveils New Website
May 12th, 2014

330.644.3117, dhanna@nacproducts.com

Akron,OH–April24,2014–National Applied Construction(NAC)Products, Inc., the company that introduced the industry to ECB® and crack isolation membrane technology, has unveiled a brand new website at the same domain www.NACproducts.com.

This is the latest addition to the NAC Products brand identity progression that began last year with our 30th anniversary celebration and the release of the 2013 NAC calendar “Classic Vehicles from the Tile Industry.”


“The new website design has been in the works for several months and is the next step in the continued evolution of the NAC brand,”said Brian Petit,Vice-President of Operations. “Our goal is to be an educational resource, a place to go for answers, and we want to provide an exceptional experience for visitors from a functionality stand point and that includes a refreshed brand image.”

The new website will be on display in the NAC booth(#7101) at the Coverings Tradeshow in Las Vegas, NV beginning on Tuesday, April 29, 2014.

NAC offers a variety of floor protection systems for crack isolation (ECB®, ECB®75, ECB® Green), sound control (SAM®3, SAM®390, SuperSAM®125) and waterproofing (Strataflex sheet and SubSeal® liquid membranes, Extreme Deck Waterproofing System) over substrates like concrete, wood, tile and backer board among others. NAC also offers companion products such as primer, sealant, tape and ready-to-install kits. For more information about the NAC family of flooring solutions, call 800-633-4622 or visit www.NACproducts.com.

Crossville, Inc. Wins CTDA Supplier of the Year Award
April 29th, 2014

Crossville_Group Crossville_Solo

Congratulations to Crossville, Inc. on winning the second annual CTDA Supplier of the Year award!

The winner of this award is selected based on the results of a survey completed by CTDA’s Distributor members. Members rate up to three suppliers each on the following criteria: leadership, marketing, training, technology, communication, policies, and product shipment and support. Congratulations again to Crossville on their well deserved award!

CTDA & Confindustria Announce “Good Phytosanitary Practices Program”
April 29th, 2014

More than two years ago, CTDA began dialogs with Confindustria, USDA and US Customs regarding challenges CTDA member distributors were having with imported products. Distributors were spending hundreds of thousands of dollars annually to have unwanted pests (animals and plants) removed from their imports after arrival in the US. Additionally, shipments were being significantly delayed by US Customs for inspection and removal. In some cases, products were even shipped back to the manufacturers at the distributors expense.

Today, April 29th, Confindustria, the Italian Association of Ceramic Tile Manufacturers, announced the “Good Phytosanitary Practices Program” to significantly reduce or eliminate pests from containers and pallets of ceramic tile shipped to the United States.

“This program has been established after thorough research, discussion and negotiation among the Ceramic Tile Distributors Association (CTDA), Confindustria and representative from USDA and US Customs’, said Steve Cerami, chairman of CTDA’s Customs Task Force. “The proper implementation of the guidelines described in this program will eliminate the problems US importers have faced with pests being found on products shipped from Italy. In fact, we invite manufacturers in other countries to consider using these guidelines to avoid similar problems with their exported products”

CTDA & Confindustria announce "Good Phytosanitary Practices Program" during Coverings Press Release April 29, 2014.

CTDA & Confindustria announce “Good Phytosanitary Practices Program” during Coverings Press Release April 29, 2014

Visit CTDA at Coverings
April 29th, 2014


The Coverings Trade Show is open! Visit CTDA at booth 9061 to register for Total Solutions Plus 2014, sign up for a committee, order Online Education Sessions and more! We look forward to seeing  you!

Coverings 2014 Offers Excellent Educational Opportunities
April 22nd, 2014

Coverings 2014 is just around the corner! Don’t miss out on all of the educational sessions that can benefit you and your company. Here are just a few of the educational opportunities available to you at Coverings:


Maintaining and Protecting Your Online Reputation
Tuesday, April 29 | 1:45 PM – 2:45 PM | Las Vegas Convention Center
Speaker:  Lisbeth Calandrino, Fabulous Floors Magazine
The reputation of your business is no longer solely in your hands. Internet sites such as Angie’s List, as well as social media sites like Twitter and Facebook, can make or break a business’ reputation. Despite this, many businesses rarely monitor their online comments or try to influence what customers say about them. They seem unaware of the power of online referrals or negative comments. Businesses need to know where customers are posting comments and how to influence the messages about their business. Join this session to gain an understanding about today’s customers and how they influence new business for your company.

Distributors: Who Needs You? Finding and Attracting Strategically Aligned Partners
Wednesday, April 30 | 9:15 AM – 10:15 AM | Las Vegas Convention Center
Speaker:  Jim Gould, Floor Covering Institute
Survival for today’s flooring distributor means rethinking their role in the supply chain, recognizing their strengths and weaknesses, identifying strategically aligned partners and executing a plan to improve business results with those partners. In today’s global market, partners are often international. Explore the changing needs within the supply chain and the evolving role of distributors today and learn the value of strategically aligned partners and how creating strategic partnerships can improve their business.


A Bigger Slice – Using Customer Engagement to Increase Sales
Wednesday, April 30 | 1:30 PM – 2:30 PM | Las Vegas Convention Center
Speaker:  Ryan Fasan, Professional Attention to Tile Installations
Ceramic tile provides so many key benefits to today’s consumer with its inherent benefits and emerging innovations – it’s time for sales and distribution sectors to exploit these opportunities through connectivity, education and community involvement. Explore simple tools, comparisons and language to make your brand remarkable and top of mind for local consumers every time ‘cladding,’ not just ’tile,’ is brought up in your market. Discover the opportunities for brand synergy with the manufacturing sectors with an easy to plan and implement social media plan and the power retailers and distributors hold to influence prevailing trends and buying decisions.

Don’t miss out on any of these sessions – register for Coverings 2014 today for free!

Florida Tile Offers “Sneak Peek” Of New Products To Debut At April COVERINGS Show In Las Vegas
April 17th, 2014

Florida Tile will continue expanding its line of tile, much of it in the popular HDP – High Definition Porcelain™, and also premiere its initial entries in to the thin tile market during the industry’s largest tile and stone show and conference, Coverings commencing April 29.

Florida Tile Marketing Director Sean Cilona has offered a preview of products to be introduced at Coverings. He says that no photos are available at this time but will be provided during the show as part of the media and marketing kits.

Introductions are as follows:

Marquis: Five colors of classic marble in Florida Tile’s proprietary and trademarked brand HDP – High Definition Porcelain™. Marquis is a classic marble look with stylized touches for a unique look in the best selling natural stone. It will be offered in 12- and 18-inch glazed porcelain squares with a natural finish for floors and in 9×18 glossy ceramic for walls. Cilona says Marquis will include a full line of trim. “This is a “big package” style aimed at the mid- to high-end of the line.”

Maltese: Is the look of soft limestone in a combination of warm tones using minimalist designs with directional and open graphics. Available in three colors, Maltese will be offered in 12 x 12, 18 x 18 and 12 x 24 -inch formats for the floor, all in a natural finish, and 10×13 ceramic for the walls. Both floor and wall tile feature a natural finish. Maltese is complemented by select trim and chair rails plus listellos.

Retroclassique: As the name suggests, this is a rustic, classic tile with a hand-molded look. High shade variation creating using a strong fume application gives each tile a truly unique look. It is a very thick tile available as a 3×6 inch ceramic wall tile in six colors. The line will be supported with a substantial supplement of traditional hand-made decorative and accessories.

Thin Tile: “Of special note,“ says Cilona,“ Florida Tile will preview its new thin tile program. The umbrella name will be called Thinner by Florida Tile. We will feature a broad mix of thin tile products in three lines in as many as five sizes. Thicknesses range from 3.5 to 5.5 millimeters.” he says.



Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. 


NEW CTDA Member Benefit! CTDA Small Groups
April 1st, 2014

CTDA is creating the opportunity for its members to gain even more value from their membership by establishing CTDA Small Groups. These groups will be open to CTDA Distributor members only and will consist of 5 – 10 member companies of similar size and marketing approach from different regions of the country.

Each group will meet up to 4 times per year with each meeting lasting no longer than four hours in length. Each meeting will consist of a general business issue discussion (i.e. sales compensation, budgeting process, purchasing processes etc.) and a specific business presentation. During these presentations two members will give 15 minute presentations about a particular challenge(s) that they are facing and will ask for feedback from the group on a possible solution.

Small Groups will be filled on a first come, first served basis. CTDA staff will help interested members find existing Small Groups to join or to create their own.

Click Here to download and complete the Small Groups Questionnaire.

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